Conducting Secondary Research (Company Data) [LO-2] Write a brief evaluation of the following secondary information sources: A

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Conducting Secondary Research (Company Data) [LO-2]

Write a brief evaluation of the following secondary information sources:

●●A well-known daily financial newspaper

●● A global market research organization with a reputation for accuracy of data and which is well recognized, such as Mintel (http://www.mintel.com/)

●●The cheapest available daily tabloid newspaper

●●Organizational legally-required documents, such as annual reports

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Business Communication Today

ISBN: 9781292215341

14th Global Edition

Authors: John V. Thill, Courtland Bovee

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