Intercultural Communication: Speaking with Multiple-

Language Audiences; Media Skills: Podcasting [LO-

5], Chapter 7 Your company was one of the first to use podcasting as a business communication tool.

Executives frequently record messages (such as monthly sales summaries) and post them on the company’s intranet site; employees from the 14 offices in Europe, Asia, and North America then download the files to their music players or other devices and listen to the messages while riding the train to work, exercising, and so on. Your boss asks you to draft the opening statement for a podcast that will announce a revenue drop caused by intensive competitive pressure. She reviews your script and hands it back with a gentle explanation that it needs to be revised for international listeners.

Improve the following statement in as many ways as you can:

Howdy, comrades. Shouldn’t surprise anyone that we took a beating this year, given the insane pricing moves our knucklehead competitors have been making. I mean, how those clowns can keep turning a profit is beyond me, what with steel costs still going through the roof and labor costs heating up—even in countries where everybody goes to find cheap labor—and hazardous waste disposal regs adding to operating costs, too.