While analyzing last years sales data, you notice that sales were 10 to 15 percent higher than

Question:

While analyzing last year’s sales data, you notice that sales were 10 to 15 percent higher than average during August, September, and November. The marketing department invested heavily in a search engine advertising campaign from August through December. Can you conclude that the advertising campaign caused the increase in sales?

Why or why not? [LO-5]

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Muhammad Salman Alvi

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