As a marketing manager, while reading a journal based on your organizations industry, you come across an

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As a marketing manager, while reading a journal based on your organization’s industry, you come across an article that refers to your organization and which has made use of information available on your website. The information provided is clearly recognizable as yours because of certain unique phrases, but the article gives an incorrect impression. What should you consider? [LO-4]

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Business Communication Today

ISBN: 9781292215341

14th Global Edition

Authors: John V. Thill, Courtland Bovee

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