3. Review of the Opening Letter of an Annual Report. Select an annual report of your choice....
Question:
3. Review of the Opening Letter of an Annual Report. Select an annual report of your choice. You will note that in large corporations either the CEO or president—sometimes both—sign the opening statement within that annual report. It is written for stockholders and others interested in the corporation. Let’s be honest: Some of those opening letters are the work of outside public relations firms, each trying to capture the intent of the executives signing the letter. Yet, the executives are responsible for both content and style.
Your task in an informative memorandum report is to do the following:
a. Analyze the introduction; set your own criteria as to whether the opening statement captures the attention or interest of the reader.
Step by Step Answer:
Effective Business Communications
ISBN: 9780070443983
7th Edition
Authors: Herta A Murphy, Herbert W Hildebrandt, Jane P. Thomas