Questions and Answers of Essentials Of Marketing Analytics

8 According to William Wells of the DDB Needham Worldwide advertising agency,American TV commercials are usually shown either as an illustrated lecture or as a drama in which a product is a prop (or
7 According to Edward T. Hall, a renowned anthropologist, Americans are more comfortable with Germans than with the Japanese because Germans generally make eye contact to indicate attention to a
6 Explain why people in several countries are upset when they see: (a) an advertisement showing an American crossing his legs or putting his legs on a table; and (b) Americans wearing shoes in their
5 Explain how culture affects the ways people use eating utensils (e.g., fork, spoon, knife, chopsticks).
4 As Hispanic consumers in the USA are also American consumers, is it necessary for marketers to adjust their marketing mix for this market segment?
3 Do you agree that the USA is a “melting-pot”?
2 Because English is the world language of business, is it necessary for US managers to learn a foreign language?
1 Which of the following seems to better characterize the world: cultural commonality or cultural diversity?
6 Explain how the meanings of time, space, agreement/disagreement, and friendship can vary from one culture to another. Also discuss their business implications.
5 Distinguish between monochronic and polychronic cultures.
4 Distinguish between high-context and low-context cultures.
3 What is the SRC (self-reference criterion)?
2 Explain the impact of culture on consumption.
1 What are the characteristics of culture?
7 Discuss the simulation, focusing on affective and cognitive realizations and cultural sensitivity developed.
6 Have cultures negotiate with each other, persisting until a contract has been settled or until a perceived stalemate has been reached.
5 Have cultures develop a marketing strategy for each other target culture, being sensitive to the idiosyncrasies of each.
4 Have cultures develop a product, service or idea which they feel is compatible with their own culture and which they feel they can market successfully to each other culture. This does not have to
3 Instruct cultures that their overall goal is to market a product (or product line), service or idea to each other culture, and that their success depends upon how well they know their own culture
2 Have cultures study other cultures to gain familiarity with each cultural component.
3 As an owner of a software product, what form of legal protection will you try to obtain: patent, copyright, or trademark?
2 What can trademark owners do to minimize counterfeiting?
1 Why is it so difficult for an MNC to deal with bribery?
8 Distinguish between priority in use and priority in registration.
7 Distinguish among patent, trademark, copyright, and infringement.
6 Why do MNCs prefer to use corporate subsidiaries in foreign markets?
5 What is the extraterritorial application of law?
4 Explain how the legal environment can have an impact on an MNC’s marketing mix.
3 Cite examples of products that cannot be imported into the USA.
2 Distinguish between common law and statute law systems.
1 Describe the multiplicity of legal environments.
2 If you were in a similar situation, how would you handle the situation while considering your own business needs?
1 Do you agree with the author’s rejection of the request for “gifts”?
6 Indonesia is a country of approximately 200 million citizens. This is a land where Islam, Christianity, and Hinduism coexist. It is a land where there is a huge income gap between the wealthy
5 Is capitalism the best system – economically as well as socially – for all countries?
4 How likely is it for a country to adopt a system of either 100 percent capitalism or 100 percent communism?
3 Once viewing each other with great distrust, the USA and China have dramatically improved their economic and political ties. What are the reasons for this development?
2 Why is a host country (including the USA) not always receptive to foreign firms’ investment in local production facilities?
1 According to Harvey E. Heinbach, a vice-president of Merrill Lynch, “You’re better off making any car in Japan than in the US. But the political realities don’t allow that.” Discuss this
14 What is MIGA and how can it assist international marketers?
13 What is FCIA and how can it assist US investors abroad?
12 What is OPIC and how can it assist US investors abroad?
11 What measures can be undertaken to minimize political risk?
10 Explain these methods of political-risk management: avoidance, insurance, negotiating the environment, and structuring investment.
9 How can a company do country-risk analysis for investment purposes?
8 What are the potential sources and indicators of political instability?
7 What is creeping expropriation? What is its economic impact on foreign investors?
6 Explain: confiscation, expropriation, nationalization, and domestication.
5 Is country stability a function of (a) economic development, (b) democracy, (c) capitalism?
4 Distinguish among these economic systems: communism, socialism, and capitalism.
3 Distinguish among these types of governments: two-party, multi-party, single-party, and dominated one-party.
2 Distinguish between parliamentary (open) and absolutist (closed) governments.
1 Explain the multiplicity of political environments.
4 Overall, what would be your strategic plan to help HNSC accomplish its goals?
3 What is the role of marketing in the pursuit of the two objectives?
2 What will be the main sources of resistance?
1 How should the two directions HNSC has identified as its major needs be approached? Should both be pursued equally?
9 As in many countries, the cigarette market in Thailand is a regulated and largely monopolistic one. A quasigovernment agency was granted an exclusive right to manufacture and market cigarettes. The
8 Presumably a statement of fact, foreign subsidies are supposed to be both unfair and harmful to the US economy. Any American politician would be foolish to argue otherwise. Do you agree with the
7 A value-added tax (VAT) is a multi-stage, noncumulative tax on consumption, and it is levied at each stage of the production and distribution system. At the retail level, a retailer sends VAT
6 How should MNCs generally cope with trade barriers?
5 Should the advanced economies continue the GSP system?
4 Do you agree that the WTO has served a useful purpose and has achieved its goals?
3 Discuss how you can overcome the financial control imposed by the host country.
2 Will tariffs play a more significant role than nontariff barriers during the 2000s in affecting world trade?
1 If the simple existence of government can distort trade inside and outside of its area, should governments be abolished in order to eliminate trade distortion?
13 What is CBI?
12 What is GSP?
11 What is WTO? What is its purpose?
10 Discuss how these financial control methods adversely affect free trade: exchange control, multiple exchange rates, prior import deposits, credit restrictions, and profit remittance restrictions.
9 Distinguish these types of import quotas: (a) absolute, (b) tariff, (c) OMA, and (d) VER.
8 What is the rationale for an export quota?
7 Explain these various types of product requirements and discuss how each can be used deliberately to restrict imports: (a) product standards, (b) packaging, labeling, and marking, (c) product
6 Explain these customs and entry procedures and discuss how each can be used deliberately to restrict imports:(a) product classification, (b) product valuation, (c) documentation, (d)
5 Other than cash, what are the various forms of subsidies?
4 Explain these various forms of government participation in trade: administrative guidance, subsidies, and state trading.
3 Explain how these distribution/consumption taxes differ from one another: single-stage, value-added, cascade, and excise taxes.
2 Distinguish between these types of tariffs: (a) import and export tariffs, (b) protective and revenue tariffs,(c) surcharge and countervailing duty, and (d) specific and ad valorem duties.
1 Explain the rationale and discuss the weaknesses of each of these arguments for protection of local industries:(a) keeping money at home, (b) reducing unemployment, (c) equalizing cost and price,
4 How would you have approached this issue as a member country of ASEAN?
3 In what ways are international trade treaties having an impact on the tuna canning industry?
2 How can international distribution strategy provide a competitive advantage? Which of the three market players has the best distribution strategy?
1 Discuss the different environmental factors having an impact on the tuna-processing industry.
What is marketing analytics?
How are companies using marketing analytics to make strategic marketing decisions?
Name several external data sources that might be helpful to marketers.
How might a company use structured and unstructured data to better understand customers?
Define a target variable.
Discuss the difference between supervised and unsupervised learning.
What are the steps of the marketing analytics process?
Visit www.data.gov. Click on Consumer, then click on Data. How many datasets are currently located on this website for free? Select one dataset and develop a scenario where the data might be helpful
Develop two questions that an airline company might be interested in answering. Describe types of unstructured and structured data that might be important to answering the questions. What data
Define and describe the characteristics of big data.
Why is it important for marketers to have a basic understanding of the fundamentals surrounding data management?
What are some characteristics of data quality that need to be examined to avoid invalid analytics results?
How is the data prepared in ETL?
Explain several tasks that might be involved when preparing data for analysis.
What are some basic questions you can answer by querying data from a relational database using SQL?
Congratulations, you were just hired as a marketing analyst for a large company.The VP of Marketing has asked you to examine how the company might improve sales. What data might be helpful in your
Consider the avocado data within the Case Study. What additional data fields might be necessary to explore the following questions:a. What is the average income of customers in the cities that yield

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