You are a manager at a U.S. company that manufactures moderately priced personal computers. The company is

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You are a manager at a U.S. company that manufactures moderately priced personal computers.

The company is contemplating expanding overseas with an initial emphasis on exporting to Latin America. You have been assigned the task of preparing a preliminary market analysis for the country of Brazil. Using the sources found in the Focus on Transactions feature on page 11, conduct market research. Prepare a report that focuses on the opportunities and pitfalls of exporting to Brazil and offer recommendations.

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