Questions and Answers of Foundations of Marketing

Discuss the concepts of internal and external supply chain integration and explain why each of these types of integration is important
Define the terms supply chain and supply chain management, and discuss the benefits of supply chain management
Discuss global issues in services marketing
Describe nonprofit organization marketing
Explain internal marketing in services
Discuss relationship marketing in services
Develop marketing mixes for services
Describe the components of service quality
Discuss the differences between services and goods
Discuss the importance of services to the economy
Explain the concept of product life cycles
Explain the diffusion process through which new products are adopted
Discuss global issues in new-product development
Understand why some products succeed and others fail
Explain the steps in the new-product development process
Explain the importance of developing new products and describe the six categories of new products
Describe how and why product warranties are important marketing tools
Discuss global issues in branding and packaging
Describe marketing uses of packaging and labeling
Describe marketing uses of branding
Define the terms product item, product line, and product mix
Classify consumer products
Define the term product
Explain the concept of competitive intelligence
Explain when marketing research should be conducted
Discuss the growing importance of scanner-based research
Describe the growing importance of mobile research
Discuss the profound impact of the Internet on marketing research
Describe the steps involved in conducting a marketing research project
Define marketing research and explain its importance to marketing decision making
Explain how and why firms implement positioning strategies and how product differentiation plays a role
Explain how CRM can be used as a targeting tool
Discuss alternative strategies for selecting target markets
List the steps involved in segmenting markets
Describe the bases for segmenting business markets
Describe the bases commonly used to segment consumer markets
Discuss the criteria for successful market segmentation
Explain the importance of market segmentation
Describe the characteristics of markets and market segments
Discuss the unique aspects of business buying behavior
Describe the seven types of business goods and services
Explain the major differences between business and consumer markets
Classification System
Explain the North American Industry
Identify the four major categories of business market customers
Discuss the role of relationship marketing and strategic alliances in business marketing
Describe trends in B-to-B Internet marketing
Describe business marketing
Identify and understand the psychological factors that affect consumer buying decisions
Identify and understand the individual factors that affect consumer buying decisions
Identify and understand the social factors that affect consumer buying decisions
Identify and understand the cultural factors that affect consumer buying decisions
Describe how some marketers are reconceptualizing the consumer decisionmaking process
Identify the types of consumer buying decisions and discuss the significance of
Explain the consumer’s postpurchase evaluation process
Analyze the components of the consumer decision-making process
Explain why marketing managers should understand consumer behavior
Discover how the Internet is affecting global marketing
List the basic elements involved in developing a global marketing mix
Identify the various ways of entering the global marketplace
Describe the external environment facing global marketers
Discuss the impact of multinational firms on the world economy
Discuss the importance of global marketing
Explain the basics of foreign and domestic competition
Discuss the political and legal environment of marketing
Identify the impact of technology on a firm
Identify consumer and marketer reactions to the state of the economy
Explain the importance to marketing managers of growing ethnic markets
Explain the importance to marketing managers of current demographic trends
Describe the social factors that affect marketing
Discuss the external environment of marketing and explain how it affects a firm
Explain cause-related marketing
Describe the arguments for and against society responsibility
Discuss corporate social responsibility
Describe ethical behavior in business
Explain the concept of ethical behavior
Explain the determinants of a civil society
Identify several techniques that help make strategic planning effective
Explain why implementation, evaluation, and control of the marketing plan are necessary
Describe the elements of the marketing mix
Discuss target market strategies
Explain the criteria for stating good marketing objectives
Identify sources of competitive advantage
Describe the components of a situation analysis
Develop an appropriate business mission statement
Identify strategic alternatives and know a basic outline for a marketing plan
Define strategic business units (SBUs)
Understand the importance of strategic planning
Suppose you want to open a specialty coffee and treats shop in near the campus of your University and so you thought it would be helpful as a starting point to collect some demographic data. Your
You and a few of your classmates are planning to open a new spa facility near the campus of your university. Explain how you would segment the market for your services, which segment would you
Examine the consumer protection legislation in Exhibit 5.5. Which law do you believe has had the biggest impact on society in general? Which has had the largest impact on you personally? Justify your
When formulating marketing strategy, one of the issues a company must consider is whether or not to pursue international markets. Although international markets present increased marketing
When developing a marketing strategy using new digital media, a marketer must be aware of the strengths and weaknesses of these new media. Digital media are relatively new to the field of marketing
Define communication and describe the communication process. Is it possible to communicate without using all the elements in the communication process? If so, which elements can be omitted?
Frank Pepe’s Pizzeria Napoletana has opened one of the most recognizable pizzerias in the United States using word of mouth. After returning from World War I, Frank Pepe initially began with making
Determining the message that advertising is to communicate to the customer is an important part of developing a marketing strategy. A sound understanding of the various types of advertising and
What are some sources of negative public relations?
As consumers turn to streaming services such as Netflix and Hulu, television advertisers have faced challenges.The use of digital video recorders (DVRs) has also contributed to this challenge as
When developing its marketing strategy, a company must consider the different forms of communication that are necessary to reach a variety of customers. Several types of promotion may be required.
1: Gainsight, founded in 2009, provides software that helps businesses increase sales by maintaining and enhancing customer relationships. Gainsight entered the Software as a Service (SaaS) market

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