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Questions and Answers of Health Care Market Strategy

66.Sealover. E. (2017, December 29). Colorado hospitals must begin posting prices for most common procedures on Jan. 1. Denver Business Journal. Retrieved from
65.Mangan, D. (2016, July 27). New quality ratings roil hospitals, give consumers help. CNBC. Retrieved from https://www.cnbc.com/2016/07/27/new-quality-ratings-roil-hospitals-give-consumers-help.html
64.Tourism and business leaders launch medical tourism initiative. (2017, December 22). International Medical Travel Journal. Retrieved from
63.Domestic medical tourism works for workers and employers. (2016, June 8). Medical Tourism Magazine. Retrieved from http://www.medicaltourismmag.com/news/2016/06/13410/
62.de Brantes, F., Delbanco, S., & Caballero, A. (2013, October) Reference pricing and bundled payments a match to change markets. Health Incentives Improvement Institute. Retrieved from
61.Carabello, L. (2015). The affordable care act’s impact on medical travel. The Institute for Healthcare Consumerism. Retrieved from http://www.theihcc.com/en/communities/medical
60.Lindquist, E. (2017, March 5). Medical tourism taking wing as U.S. patients fly abroad for treatment. The Leader-Telegram. Retrieved from
59.Braverman, B. (2016, August 17). 1.4 Million Americans will go abroad for medical care this year. Should you? The Fiscal Times. Retrieved from
58.Corkery, M., Gelles, D., & Sanger-Katz, M. (2018, March 30). Walmart in talks to strengthen ties to health insurer Humana. The New York Times. Retrieved from
57.Weissmann, J. (2018, January 30). Can Amazon, Berkshire Hathaway, and JPMorgan revolutionize health care? SLATE. Retrieved from
56.Wingfield, N., & Thomas, K. (2017, October 27). Hearing Amazon’s footsteps, the health care industry shudders. The New York Times. Retrieved from
55.Abelson, R., & Thomas, K. (2017, December 4). CVS and Aetna say merger will improve your health care. Can they deliver? The New York Times. Retrieved from
54.Ladwig, B. (2017, December 19). Update: Kindred agrees to be acquired by Humana, partners. Insider Louisville. Retrieved from
53.Abelson, R. (2017, December 18). Hospital giants vie for patients in effort to fend off new rivals. The New York Times. Retrieved from
52.Belliveau, J. (2018, January 4). 6 major hospital merger deals making headlines in 2018. Practice Management News. Retrieved from
51.Conn, J. (2016, May 31). Hospitals achieve 96% EHR adoption rate; data exchange still needs work. Modern Healthcare. Retrieved from http://www.modernhealthcare.com/article/20160531/NEWS/160539990
50.Bai, N. (2018, January 8). How doctors are providing smarter care with electronic health records. UCSF. Retrieved from
49.EHR adoption rates: 20 must see stats. (2017, March 1). Practice Fusion. Retrieved from https://www.practicefusion.com/blog/ehr-adoption-rates/
48.Monegain, B. (2015, September 18). ONC brief breaks down numbers between any EHR and certified EHRs, solo docs and large practices. Healthcare IT News. Retrieved from
47.Irizarry, T., Shoemake, J., Nilsen, M. L., Czaja, S., Beach, S., & Dabbs, A. D. (2017, March 30). Patient portals as a tool for health care engagement: A mixed-method study of older adults with
46.Pew Internet (May 2011). Demographics of Internet Users. Retrieved February 15, 2012, from http://pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx
45.Professional Research Consultants, Inc. (Omaha, Nebraska: 2017). 2017 National Consumer Study. Retrieved from
44.Welch, B. M., Harvey, J., O’Connell, N. S., & McElligott, J. T. (2017, November 28). Patient preferences for direct-to-consumer telemedicine services: a nationwide survey. BMC Health Services
43.Livingston, S. (2017, March 4). Telehealth firms set sights on hospital system market. Modern Healthcare. Retrieved from http://www.modernhealthcare.com/article/20170304/TRANSFORMATION02/170309956
42.Landro, L. (2013, August 19). More hospitals use social media to gather feedback from patients’ families. The Wall Street Journal. Retrieved from
41.Griffis, H. M., Kilaru, A. S., Werner, R. M., Asch, D. A., Hershey, J. C., Hill, S., Ha, Y. P., Sellers, A., Mahoney, M., & Merchant, R. M. (2014, November 16). Use of social media across US
40.Department of Justice and the Federal Trade Commission. (2009). Statements of Antitrust Enforcement Policy in Health Care. Retrieved February 15, 2012, from http://www.ftc.gov/reports/hlth3s.htm
39.39American Academy of Family Physicians. (2009). What is Stark III?. Retrieved February 15, 2012, from
38.McDermett, W., & McDermett, E. (2004, April 19). Phase II of the Final Stark II Regulations. Retrieved February 15, 2012, from
37.McRay, G. J., & Stratton, N. E. (2016, January 4). Significant stark law changes in 2016 Medicare Physician Fee schedule intended to ease compliance burden. FosterSwift. Retrieved from
36.Swibel, H. J., & Zaremski, M. J. (1995). Surfing Stark II: Prohibition against self-referrals. Physician Executive, 21 (2), 11–15.
35.This section is from Berkowitz, E. N. (2017). Essentials of health care marketing (4th ed.). Burlington, MA: Jones & Bartlett Learning; ch. 3.
34.U.S. Department of Health and Human Services. (2003, April 3). Health information privacy: Marketing. Retrieved March 21, 2012, from
33.Ibid.
32.Hall, Render, Killian, Heath, & Lyman (2009, May 28). Changes to fundraising, marketing, and other restrictions on disclosure. Impact Series. Retrieved March 21, 2012, from
31.Mosquera, M., & Sullivan, T. (2013, January 21). HIPAA final rule alters marketing practices. Healthcare Finance. Retrieved from
30.Lisa, A. (2012). Stimulus package dramatically alters HIPAA privacy and security. WTN News. Retrieved March 21, 2012, from http://wtnnews.com/articles/5558/
29.HIPAA Omnibus rule places further restrictions on marketing (2013, May 5). The HIPAA Journal. Retrieved from https://www.hipaajournal.com/hipaa-omnibus-rule-places-restrictions-marketing/
28.Paddison, N., & Hallick, J. (2001). HIPAA privacy regulations can guide, strengthen marketing efforts. Healthcare Marketing Report, 19 (11), 16–19.
27.Baum, S. (2013, September 23). 10 things you need to know about HIPAA Omnibus final rule. MedCity News. Retrieved from http://medcitynews.com/2013/09/10-things-need-know-hipaa-omnibus-final-rule/
26.Bowers, L. A. (2018, February 14). CMS: Aging population a big driver of annual growth in national healthcare spending. McKnight’s Senior Living. Retrieved from
25.Baby boomers changing the healthcare landscape. (2017, August 9). HUFFPOST. Retrieved from https://www.huffingtonpost.com/healthline-/baby-boomers-changing-the_b _11395840.html
24.Barr, P. (2014, January 14). Baby boomers will transform health care as they age. Hospitals & Health Networks. Retrieved from
23.Flowers, M. (2017, August 30). Baby boomers all grown up—The impact of the aging population on healthcare. FQHC Germane. Retrieved from
22.Tavernise, S. (2016, August 9). U.S. mortality rate declines, and researchers breathe a sigh of relief. The New York Times. Retrieved from
21.Americans are living Longer (2018). Infographics, USC Leonard Davis School of Gerontology. Retrieved from https://gerontology.usc.edu/resources/infographics/americans-are-living-longer/Notes 75
20.Older people projected to outnumber children for first time in U.S. history (2018, March 13). United States Census Bureau. Retrieved from
19.Weisman, R. (2018, April 2). Boomers are going bionic, and they want joint replacements to let them do it all. The Boston Globe. Retrieved from
18.Facts for features: Older Americans month: May 2017, United States Census Bureau, Retrieved from https://www.census.gov/newsroom/facts-for-features/2017/cb17-ff08.html; Flat Rock Population
17.U.S. seniors: 50 million strong (2018). Projection of the Senior Population, SeniorCare. Retrieved from https://www.seniorcare.com/featured/aging-america/
Armstrong, K., Ravenell, K. L., McMurphy, S., & Putt, M. (2007, July). Racial/ethnic differences in physician distrust in the United States. American Journal of Public Health, 97 (7), 1283–1289.
15.Machado, A. (2014, May 7). Why many Latinos dread going to the doctor. The Atlantic. Retrieved from
14.Mizrahi, I. (2017, April 4). Is marketing in Spanish still relevant to Hispanics? Forbes.Retrieved from
13.Kunkle, F. (2015, April 9). Black immigration is remaking U.S. black population, report says. The Washington Post. Retrieved from
12.Cook, J. (2016, January 7). African immigrants to Maine are young, educated and integrating. centralmaine.com. Retrieved from
11.Demographic trends and economic well-being. (2016, June 2). Pew Research Center. Retrieved from http://www.pewsocialtrends.org/2016/06/27/1-demographic-trends-and-economic-well-being/
10.Chappell, B. (2017, June 22). Census finds a more diverse America, as whites lag growth. npr. Retrieved from
9.Patten, E. (2016, April 20). The nation’s Latino population is defined by its youth. Pew Research Center. Retrieved from
8.Preston, J. (2012, April 23). Mexican immigration to U.S. slowed significantly, report says. The New York Times. Retrieved from
7.Flores, A. (2017, September 18). How the U.S. Hispanic population is changing. Pew Research Center. Retrieved from
6.Should immigration laws be stricter? (2018). Debatore.org. Retrieved from http://www.debate.org/opinions/should-immigration-laws-be-stricter
5.Camarota, S. A. (2012, December 6). Projecting immigration’s impact on the size and age structure of the 21st century American population. Center for Immigration Studies. Retrieved from
4.The rise of Asian Americans (2013, April 4). Pew Research Center. Retrieved from http://www.pewsocialtrends.org/2012/06/19/the-rise-of-asian-americans/
3.Cohn, D., & Caumont, A. (2016, March 31). 10 demographic trends that are shaping the U.S. and the world. Pew Research Center. Retrieved from
2.Cohn, D. (2015, October 5). Future immigration will change the face of America by 2065. Pew Research Center. Retrieved from
1.United States Census Bureau, Quick Facts. Retrieved from https://www.census.gov/quickfacts/fact/table/US/PST045216
4.In many states, the medical societies are fighting back efforts by advanced practice nurses and other clinicians from having authority to prescribe medications. Pharmacists are now able to provide
3.Your orthopedic group has developed a pediatric sports medicine program. Recently, your marketing director has returned to you and began to discuss the concept of a “silver tsunami.” Your
2 From an industry perspective, competition in health care has been affected by multiple factors. Identify three critical elements that are shifting the landscape of the competitive environment on a
1.A medical group scanned its past patient records to assess patients who have not visited its primary care medical practice in the last 18 months. The group has one major clinical site and four
Why is there often confusion regarding the differences among a business plan, a marketing plan, and a strategic plan?
In health care, is it ethical to have a strategic plan that, in essence, would cause a competitor to go out of business?
Should the CEO be evaluated on the vision, the mission, or the annual profitability?
Why is it difficult to achieve the strategic plan?
What is more important, a strong strategic plan or a strong business plan?

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