4. What benefits might Coors derive if this project is successful? Coors Brewers Ltd., based in Burton-upon-Trent,

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4. What benefits might Coors derive if this project is successful?

Coors Brewers Ltd., based in Burton-upon-Trent, Britain’s brewing capital, is proud of having the United Kingdom’s top beer brands, a 20 percent share of the market, years of experience, and some of the best people in the business. Popular brands include Carling (the country’s bestselling lager), Grolsch, Coors Fine Light Beer, Sol, and Korenwolf.

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Decision Support And Business Intelligence Systems

ISBN: 9780136107293

9th Edition

Authors: Dursun Delen Efraim Turban, Ramesh Sharda

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