1. Why is beer flavor important to Coors’

profitability?

Coors Brewers Ltd., based in Burton-upon-Trent, Britain’s brewing capital, is proud of having the United Kingdom’s top beer brands, a 20 percent share of the market, years of experience, and some of the best people in the business. Popular brands include Carling (the country’s bestselling lager), Grolsch, Coors Fine Light Beer, Sol, and Korenwolf.