5. What strategic advantage can Continental derive from the real-time system as opposed to a traditional information
Question:
5. What strategic advantage can Continental derive from the real-time system as opposed to a traditional information system?
As business intelligence (BI) becomes a critical component of daily operations, real-time data warehouses that provide end users with rapid updates and alerts generated from transactional systems are increasingly being deployed. Real-time data warehousing and BI, supporting its aggressive Go Forward business plan, have helped Continental Airlines alter its industry status from “worst to first”
and then from “first to favorite.” Continental Airlines is a leader in real-time BI. In 2004, Continental won the Data Warehousing Institute’s Best Practices and Leadership Award.
Step by Step Answer:
Decision Support And Business Intelligence Systems
ISBN: 9780136107293
9th Edition
Authors: Dursun Delen Efraim Turban, Ramesh Sharda