In a part of the reading not included in this chapter, Porter and Kramer offer this example of strategic CSR so well integrated with business operations it is not possible to distinguish day-to-day operations from social impact:

Nestlé…works directly with small farmers in developing countries to source the basic commodities, such as milk, coffee, and cocoa, on which much of its global business depends. The company’s investment in local infrastructure and its transfer of world-class knowledge and technology over decades has produced enormous social benefits through improved health care, better education, and economic development, while giving Nestlé direct and reliable access to the commodities it needs to maintain a profitable global business.

Internet Assignment: Find another company—not mentioned in the article above—that has accomplished this degree of CSR integration. What are its inside-out and outside-in linkages?