5 Confronted by low sales, the president of Oaks International Inc. asks a research company to study

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5 Confronted by low sales, the president of Oaks International Inc. asks a research company to study the activities of the customer relations department in the corporation.

What are some of the important reasons that this research project may fail to make an adequate contribution to the solution of management problems?

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Business Research Methods

ISBN: 9781337276429

11th Edition

Authors: Donald Cooper, Pamela Schindler

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