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business
retailing management
Questions and Answers of
Retailing Management
Understand how retailers analyze the trade area for a site. LO9-3
Determine the forecasted sales for a new store location. LO9-4
Illustrate the site selection process. LO9-5
Explain the different types and terms of leases. LO9-6
Which factors do retailers consider when evaluating an area of the country to locate stores? How do retailers determine the trade area for a store? LO9-2
At Del Frisco’s Steakhouse (https://delfriscos.com/), a filet mignon in Washington, DC, runs from $48 to $70, whereas at Outback Steakhouse (https://order.outurl.back.com/home/) it runs from about
Trade areas are often described as concentric circles emanating from the store or shopping center. Why is this practice used? Suggest an alternative method. Which would you use if you owned a store
Under what circumstances might a retailer use the analog approach for estimating demand for a new store? What about regression analysis? LO9-2
Retailers have a choice of locating on a mall’s main floor or second or third level. Typically, the main floor offers the best, but most expensive, locations. Why would specialty stores such as
What kind of lease should a new retail enterprise, opening its first store in an urban location that is experiencing gentrification and growth, seek to negotiate with the building owner? LO9-2
If you were considering the ownership of a Taco Bell franchise(www.tacobell.com/about-us), what would you want to know about the location in terms of traffic, population, income, employment, and
Understand the strategic advantage generated by a supply chain. LO10-1
Describe how information flows in a supply chain. LO10-2
Consider the flow of merchandise through a supply chain. LO10-3
Review the considerations and trends in the design of supply chains. LO10-4
Retail system acronyms include DSD, VMI, EDI, CPFR, and RFID.What do these terms mean, and how are they related to one another? LO10-1
Explain how an efficient supply chain system can increase a retailer’s level of product availability and decrease its inventory investment. LO10-1
This chapter presents some trends in supply chain and information systems that benefit retailers. How do vendors benefit from these trends? LO10-1
What type of merchandise is most likely to be cross-docked at retailers’ DCs? Why is this often the case? LO10-1
Why haven’t more fashion retailers adopted an integrated supply chain system similar to Zara’s or H&M’s? LO10-1
Explain the differences between pull and push supply chains. LO10-1
Consumers have five key reactions to stockouts: buy the item at another store, substitute a different brand, substitute the same brand, delay the purchase, or do not purchase the item. Consider your
Abandoned purchases as a result of stockouts can mean millions of dollars a year in lost sales. How are retailers and manufacturers using technology to reduce stockouts and improve sales? LO10-1
What is a universal product code (UPC)? How does this code enable manufacturers, distributors, and retailers to track merchandise throughout the supply chain? LO10-1
Why are some retailers switching from UPC codes to RFID? LO10-1
Why is Walmart’s supply chain management successful? Read the post“Walmart’s Successful Supply Chain Management, at
How is Target working to make the supply chain more sustainable?Read the company press release “Supply-Chain Sustainability” at
Explain the merchandise management organization and performance measures. LO12-1
Contrast the merchandise management processes for staple and fashion merchandise. LO12-2
Describe how to predict sales for merchandise categories. LO12-3
Summarize the trade-offs for developing merchandise assortments. LO12-4
Illustrate how to determine the appropriate inventory levels. LO12-5
Analyze merchandise control systems. LO12-6
Describe how multistore retailers allocate merchandise to stores. LO12-7
Review how retailers evaluate the performance of their merchandise management decisions. LO12-8
How and why would you expect variety and assortment to differ between a brick-and-mortar Athleta store and its Internet site(https://athleta.gap.com/)? LO12-2
Simply speaking, increasing inventory turnover is an important goal for a retail manager. What are the consequences of turnover that’s too low? Too high? LO12-2
Variety, assortment, and product availability are the cornerstones of the merchandise planning process. Provide examples of retailers that have done an outstanding job of positioning stores on the
The fine jewelry department in a department store has the same GMROI as the small appliances department, even though characteristics of the merchandise are quite different. Explain this situation.
Calculate the GMROI and inventory turnover given annual sales of$20,000, average inventory (at cost) of $4,000, and a gross margin of 45 percent. LO12-2
As the athletic shoe buyer for Dick’s Sporting Goods, how would you go about forecasting sales for a new Nike running shoe? LO12-2
Using the 80–20 principle, how can a retailer make certain that it has enough inventory of fast-selling merchandise and a minimal amount of slow-selling merchandise? LO12-2
A buyer at a sporting goods store in Denver receives a shipment of 400 ski parkas on October 1 and expects to sell out by January 31. On November 1, the buyer still has 350 parkas left. What issues
A buyer is trying to decide from which vendor to buy a certain item.Using the information in the accompanying table, determine from which vendor the buyer should purchase. LO12-2
Identify the branding options available to retailers. LO13-1
Describe how retailers buy national brands. LO13-2
List the issues retailers consider when developing and sourcing store-branded merchandise internationally. LO13-3
Understand how retailers prepare for and conduct negotiations with their vendors. LO13-4
Determine why retailers build strategic relationships with their vendors. LO13-5
Indicate the legal, ethical, and social responsibility issues involved in buying merchandise. LO13-6
Assume you have been hired to consult with Nike or adidas on sourcing decisions for sportswear (https://about.nike.com/, www.adidas-group.com/en/group/profile/). What issues would you consider when
What are the advantages and disadvantages of manufacturer’s brands versus store brands? Consider both the retailer’s and customer’s perspectives. LO13-6
Explain why a grocery store, such as Kroger or Stop & Shop(www.kroger.com/, https://stopandshop.com/home) or other major grocery retailer, offers more than one tier of store brands within a
Why have retailers found exclusive store brands to be an appealing branding option? Choose a department store, a discount store, and a grocery store. What exclusive store brands are offered? How are
When you go shopping, in which product categories do you prefer store brands or national brands? Explain your preference. LO13-6
How do you think the COVID-19 pandemic affected the buying process for national brands? For private labels? Do you think that there will be long-term changes to these processes as a result? LO13-6
What are retailers doing to be more socially responsible in buying merchandise? Why are retailers becoming more socially responsible?Do you buy products that you believe were produced in a socially
You have decided that you don’t want to take the final in this class.Explain how you would negotiate this request with the instructor.Consider the location, deadlines, options for mutual gain, and
Explain the difference between a high/low pricing strategy and an everyday low-pricing strategy. LO14-1
Identify the factors retailers consider when pricing their merchandise. LO14-2
Examine how and why retailers take markdowns. LO14-3
Identify the pricing techniques retailers use to increase sales and profits. LO14-4
Indicate the legal and ethical issues retailers should consider when setting prices. LO14-5
What types of retailers often use a high/low pricing strategy? What types of retailers generally use an everyday low-pricing strategy? How would customers likely react if a retailer switched its
Why would sewing pattern manufacturers like Simplicity(www.simplicity.com/patterns/) ask $12.95 (or more) on each pattern and then two times a year offer patterns for sale at $1.99 each? How could
What is the difference between bundled pricing and multiple-unit pricing? LO14-4
A department store’s maintained markup is 38 percent, reductions are$560, and net sales are $28,000. What’s the initial markup percentage? LO14-4
Maintained markup is 39 percent, net sales are $52,000, and reductions are $2,500. What are the gross margin in dollars and the initial markup as a percentage? Explain why initial markup is greater
The cost of a product is $150, markup is 50 percent, and markdown is 30 percent. What’s the final selling price? LO14-4
Orvis purchased black leather belts for $25.99 each and priced these accessories to sell for $59.99 each. What was the markup on the belts? LO14-4
Answer the following questions: LO14-4a. J.Crew is planning a new line of jackets for fall. It plans to sell the jackets for $100. It is having the jackets produced in the Dominican Republic.
Identify retailing activities.LO 1-1
Realize the importance of retailing in the U.S. and world economies.LO 1-2
Analyze the changing retail industry.LO 1-3
Recognize the opportunities for you in retailing. LO 1-4
Understand the strategic retail management decision process.LO 1-5
How do retailers add value to the products bought by consumers? LO 1-4
What is your favorite retailer? Why do you like this retailer? LO 1-4
What would a competitive retailer have to do to get your patronage? LO 1-4
What are the benefits and limitations of purchasing a home entertainment system directly from a number of component manufacturers rather than from a retailer? LO 1-4
What retailers would be considered intratype competitors for a convenience store chain such as 7-Eleven? What firms would be intertype competitors? LO 1-4
Similar brands and styles of men’s suits are sold for different prices at department stores like Nordstrom versus specialty stores like Men’s Wearhouse. Why would a customer choose to buy a suit
Compare and contrast the retail mixes of department stores and fullline discount stores. Use bullet points or a table to list the similarities and differences. LO 1-4
An entrepreneur approaches you about how to sell their new writing pens to consumers. The pens have a unique benefit—they are more comfortable to use than traditional pens. The entrepreneur is
From a personal perspective, how does retailing rate as a potential career compared with others you are considering? Why? LO 1-4
List the different characteristics that define retailers. LO 2-1
Categorize the various types of food retailers. LO 2-2
Identify the various types of general merchandise retailers. LO 2-3
Explain the differences between merchandise retailers and service providers. LO 2-4
Illustrate the types of ownership for retail firms. LO 2-5
Distinguish between variety and assortment. Why are these important elements of the retail market structure? LO 2-1
What sorts of competitive pressures are confronting traditional grocery stores? What options do these stores have to ease the pressure? LO 2-1
What do off-price retailers need to do to compete against other formats in the future? LO 2-1
Review Exhibit 2–5, Category Specialists, and pick a retailer from the list and summarize the merchandise offered, pricing strategy, level of service, type of location, and communication mix. LO
Why are retailers in the limited-assortment supermarket, online grocery retailing, and extreme-value discount store sectors growing so rapidly? From which retailers do these firms capture additional
The same brand and model of coffee maker is sold by specialty stores, discount stores, category specialists, online retailers, and warehouse stores. Why would a customer choose one retail format over
Choose a product category that both you and your friends or family members purchase (e.g., business clothing, casual clothing, music, electronic equipment, shampoo). In which type of store do you
Does it create or add significant value for customers? (Appendix)
Does it solve a significant problem or meet a significant demand or need in the marketplace for which someone is willing to pay a premium? (Appendix)
Is there a large enough market and sufficient margins to generate profits? (Appendix)
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