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business
retailing management
Questions and Answers of
Retailing Management
Is there a good fit between the skills of the management team and the skills required to operate the business?
What is Tractor Supply Company’s growth strategy?What retail mix does TSC provide? (Appendix)
Why and how has TSC’s target customer changed over time? (Appendix)
How does TSC’s retail mix provide the benefits sought by its target market? (Appendix)
How vulnerable is TSC to competition? Why is this the case? (Appendix)
Why does TSC place so much emphasis on training employees? (Appendix)
Is the Build-A-Bear Workshop concept a fad, or does it have staying power? (Appendix)
Describe the target customer for this retailer. (Appendix)
What can Build-A-Bear Workshop do to generate repeat visits to the store? (Appendix)
What strengths do the different distribution channels have from the company’s perspective? (Appendix)
Which synergies has Blue Tomato created across different channels? What additional actions might it take to become an omnichannel retailer?
What key challenges remain for Blue Tomato in its efforts to coordinate these different channels? (Appendix)
Which challenges might Blue Tomato face as it expands its business activities internationally? (Appendix)
Assess the extent to which Staples has developed a successful multichannel strategy. What factors have contributed to its success?
What are the advantages and disadvantages of using kiosks as a part of its approach? (Appendix)
How should Staples assess which SKUs to keep in its stores versus on the Internet? (Appendix)
How do the Staples Copy and Print centers differentiate it from the competition? (Appendix)
Outline the decision-making process for each of the Sanchez family’s bicycle purchases.
Compare the different purchase processes for the three bikes. What stimulated each of them? What factors were considered in making the store choice decisions and purchase decisions?
Go to the student site of the Online Learning Center(OLC), and click on the multiattribute model.Construct a multiattribute model for each purchase decision. How do the attributes considered and
What is Ladurée’s target market and retail strategy in the United States? (Appendix)
What are the key steps Ladurée has to go through when entering the American market?
Explain the reasons Ladurée owns its store in some countries and uses franchising with local licensees in others.
Which type(s) of retailing format(s) and location(s)are best suited to match Ladurée’s marketing strategy in the United States?
Could Ladurée sell its products online? Why or why not? Explain. (Appendix)
How might a hypermarket located in India appeal to consumers and orient them to shopping in larger stores?
Is the Indian government’s willingness to spend $500 billion to improve the nation’s infrastructure good news for international retailers? Why or why not?
Identify the main changes that mark Indian consumers. How can international retailers learn more about India’s youthful demographic?
How important is it for consumers to buy conflict-free diamonds? Why? (Appendix)
What should the jewelry industry do to inform diamond customers about buying conflict-free gems and about the Kimberley Process?
Select a retail jewelry store in your area to visit. Is its policy on conflict diamonds posted anywhere, such as in the store or on the company’s website? Ask store personnel the three questions
Prepare a SWOT analysis based on the case to support Starbucks’ expansion plans in China. Based on your SWOT analysis, what recommendations would you make to Starbucks’ CEO with regard to the
Give examples of how Starbucks was successful upon entering the China market. Please use the following videos to frame your response.• Starbucks grows coffee in China, Reuters Video , available at:
Compare Starbucks’ U.S. and Chinese strategies. What are the similarities and differences? What generalities can you glean from this analysis to help the company expand into other global
How does an individual firm like Walmart manage a supply chain, particularly considering that supply chains include multiple firms with potentially conflicting objectives? Describe some of the
What are some of the ways that Walmart’s supply chain management system has provided it the benefits of higher levels of product availability and lower merchandise acquisition and transportation
Calculate the following for both Tiffany and TJX using data from the abbreviated income statements and balance sheets in Exhibit 1.a. Gross margin percentageb. SG&A expense percentagec. Operating
Compare and contrast the calculated financial figures for Tiffany and TJX. Analyze and discuss why the percentages and ratios differ for the two retailers.
Analyze which retailer has the better overall financial performance. (Appendix)
Why is ROA a good measure of a retailers’ financial performance? (Appendix)
List the pluses and minuses of each location. (Appendix)
What type of store would be most appropriate for each location? (Appendix)
If you were Stephanie, which location would you choose? Why?
How do the people living in the trade areas compare with Hutch’s target customer?
How do the proposed locations, including the cities, tenant mix, and the locations within the malls, fit with Hutch’s location requirements?
Which location would you select? Why? (Appendix)
Why is Avon so committed to diversity? (Appendix)
Select another retailer that also values diversity. How does this commitment affect its financial results? (Appendix)
What values have helped Avon to be a successful company even after 125 years? (Appendix)
Identify the benefits for a company to implement a loyalty program. (Appendix)
What are the design characteristics of an effective loyalty program? (Appendix)
What are the benefits of having a tiered loyalty program such as Sephora’s? (Appendix)
Describe Sephora’s loyalty program design characteristics in both countries. What are the main differences? Which loyalty program is most effective at developing customer loyalty? Why?
Are both Sephora’s French and American premium programs worth what they spend to reward customers? Why do both programs have a limited time validity and a specific requirement regarding the amount
Could the premium loyalty program implemented in France be adapted to the U.S. market? Explain.
How can Diva demystify what happens behind the scenes and make potential Generation Y employees aware of the opportunities available to them beyond the shop floor?
Diva has implemented a learning organizational culture in an attempt to attract and retain staff.Discuss the possible pros and cons of this strategy for Generation Y.
Give examples of how other organizations (perhaps even nonretailers) attract a Generation Y workforce.What could Diva learn from other organizations?
Describe the type of customers in each group. (Appendix)
What would you recommend Active Endeavors do to get more business from each group? (Appendix)
Given the soft-goods targets, are these marked correctly? If not, what should the initial retail price be to obtain her 60 precent minimum initial markup percentage?
By noon another shipment arrives. This time it is from SNEAK HERS, delivering her pre-holiday sneakers.Elise notices that the high tops do not have tags and need to be priced for the floor. She has
Elise has been analyzing her sell through and saw that the “hot” T-shirts from back to school have not been moving, and she has sweater shipments due in the next two weeks. She decides to mark
After six weeks passed, Elise analyzes her sales of the FUNWEAR prewashed jeans. Of her original 200 units this is what she found:• 50 units sold at the original retail• 34 units sold at a 38%
Using the information in question 4, explain to management the possible reasons multiple markdowns could have been taken and why we compare to plan.
FUNWEAR is a long time vendor of Mel’s. It provides markdown dollars to help defray the lost gross margin dollars. Why would it provide this money to Elise?
Seventy-five toy trains were bought for the toy area at $3.50 each and were then priced at $10.00 each.Elise is running a department promotion and wants to reduce the price of the trains. To what can
Mel’s wanted to create unique assortments and increase customer service. How does this strategy allow for better markup percentages? How are these related to perceived value?
Work up a buying plan to use when purchasing merchandise from Ghuman’s. (Appendix)
How should Hughes distribute the allotted open-to-buy dollars among the available sizes, colors, and fabrics? (Appendix)
Because it is dealing with an overseas manufacturer, how should Hughes address additional costs, such as duties and shipping, that need to be covered by the allocated open-to-buy dollars?
Your assignment is to assist Jim in the preparation of a merchandise budget plan. First, fill out the merchandise budget form for six months. You can use either the form accompanying this case or the
What factors would you list that need to be evaluated in making a decision to source products overseas? Make a list of pros and cons, and explain what the pressures are that impel manufacturers and
Based on the information given, how long do you estimate it will take to import these lamps? Create a set of target dates for each step in this process that will enable these products to arrive in
What areas of expertise do the various members of the product development team have? What are the possible communication issues that might arise between them?
There are several opportunities for questionable ethical situations to arise in the importing of products. What do you think the weak points might be? Where in the process is there the potential for
Assess the role of consumer expectations in Target’s success as a major discount retailer. (Appendix)
What differentiates Target’s new retail partnership model from its longstanding partnerships with top designers? What are the relative strengths of each?
What explains Target’s ability to attract top designers and high-end specialty shops as retail partners?
Factories in many developing nations have lower cost structures, but that is often attributable to fewer benefits and lower wages for workers. What are the ethical trade-offs for retailers and
The world is our marketplace. AFW employs global sourcing, uses many negotiating tactics and shifts channel tasks to keep its costs as low as possible.Enumerate the tactics AFW uses to keep its
What criteria should AFW use when deciding whether to see a new vendor? How might it apply some of its best practices with its biggest vendors to new, smaller vendors? What strategies or innovations
What environmental factors contributed to JCPenney’s “Fair and Square” launch? (Appendix)
What were some alternative pricing strategies that Johnson might have considered besides “Fair and Square”?
Why did “Fair and Square” fail to connect with JCPenney’s existing customers? Why have many retailers retreated from EDLP?
Was JCPenney attempting to attract a new customer?If so, describe. (Appendix)
What steps could JCPenney have taken, if any, to have increased the chances of success for “Fair and Square”? (Appendix)
What prices caused Courtney’s new charges? (Appendix)
Which price would result in the highest profit? (Appendix)
What other factors should Courtney’s consider? (Appendix)
What price would you charge, and how many units would you order? (Appendix)
Knowing that the company wants a mixed-media ad campaign to support this event, prepare an ad plan for the general merchandise manager that costs no more than $40,000.
Work out the daily scheduling of all advertising. (Appendix)
Work out the dollars to be devoted to each medium. Justify your plan. (Appendix)
On the basis of your review of the David Jones website davidjones.com.au, use examples to explain how different sections of the home page serve different audiences. What other audiences would you
On the basis of your review of the David Jones website, davidjones.com.au, design three separate AdWords advertisements.
What are the pros and cons of Enterprise’s human resource management strategy? (Appendix)
Would you want to work for Enterprise? Why or why not? (Appendix)
How does its human resource strategy complement the quality of customer service delivered by its representatives?
What are the advantages and disadvantages of the various alternatives Ruth Diamond is considering? (Appendix)
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