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business
retailing management

Questions and Answers of Retailing Management

Describe how to improve the ability of workers through efficient recruiting, socializing, and training.
Examine how to improve the effort of workers through proper motivation, evaluation, rewards, and compensation.
Illustrate effective leadership strategies of a store manager.
Explore the various strategies a store manager can undertake to control costs.
How has centralized recruiting improved the candidate pool at Home Depot?
What were your most and least favorite subjects in college? Why?
What types of extracurricular activities did you participate in? Why did you select those activities?
If you had the opportunity to attend school all over again, what, if anything, would you do differently? Why?
How did you spend the summers during college?
Did you have any part-time jobs? Which of your part-time jobs did you find most interesting? What did you find most difficult about working and attending college at the same time? What advice would
What accomplishments are you most proud of?
What’s your description of the ideal manager? Subordinate? Coworker?
What did you like most/least about your last job?
What kind of people do you find it difficult/easy to work with? Why?
What has been your greatest accomplishment during your career to date?
Describe a situation at your last job involving pressure. How did you handle it?
What were some duties on your last job that you found difficult?
Of all the jobs you’ve had, which did you find the most/least rewarding?
What is the most frustrating situation you’ve encountered in your career?
Why do you want to leave your present job?
What would you like to avoid in future jobs?
What do you consider your greatest strength/weakness?
What are your responsibilities in your present job?
Tell me about the people you hired on your last job. How did they work out? What about the people you fired?
What risks did you take in your last job, and what were the results of those risks?
Where do you see yourself in three years?
What kind of references will your previous employer give?
What do you do when you have trouble solving a problem?
Do you have plans for having children/a family?
What are your marriage plans?
What does your husband/wife do?
What happens if your husband/wife gets transferred or needs to relocate?
Who will take care of your children while you’re at work?
(Asked of men) How would you feel about working for a woman?
How old are you?
What is your date of birth?
How would you feel working for a person younger than you?
Where were you born?
Where were your parents born?
Do you have any handicaps?
As a handicapped person, what help are you going to need to do your work?
How severe is your handicap?
What’s your religion?
What church do you attend?
Do you hold religious beliefs that would prevent you from working on certain days of the week?
Do you feel that your race/color will be a problem in your performing the job?
Are you of _____ heritage/race?
How can universities improve the socialization process for college students entering their first jobs?
What types of data would Sheetz need to have collected to implement all of these changes?
What should retailers do to address new forms of high-tech shoplifting?
CONTINUING CASE ASSIGNMENT Go to the store you have selected for the continuing case assignment, and meet with the person responsible for personnel scheduling. Report on the following:• Who is
CONTINUING CASE ASSIGNMENT Go to the store you have selected for the continuing case assignment, and talk to the person responsible for human resource management to find out how sales associates are
GO SHOPPING Go to a store, observe the security measures in the store, and talk with a manager about the store’s loss prevention program.• Are there surveillance cameras? Where are they located?
INTERNET EXERCISE Go online and research the shoplifting laws implemented by the state where you live or attend school. What are the fines, jail time, community service, or punishments for
LIBRARY EXERCISE Go to one of your library’s business databases and find an article that describes a case of a retailer violating Title VII in either its hiring or promotion practices. Summarize
INTERNET EXERCISE Go to the home page for Greening Retail (www.greeningretail.ca), and examine the company’s research and programs that help retailers implement environmental best practices.Select
How do on-the-job training, Internet training, and classroom training differ? What are the benefits and limitations of each approach? (Appendix)
Give examples of a situation in which a manager of a McDonald’s fast-food restaurant should utilize different leadership styles. (Appendix)
Using the interview questions in Exhibit 16–3, role-play with another student in the class as both the interviewer and the applicant for an assistant store manager position at a store of your
Name some laws and regulations that affect the employee management process. Which do you believe are the easiest for retailers to adhere to? Which are violated the most often? (Appendix)
What’s the difference between extrinsic and intrinsic rewards? What are the effects of these rewards on the behavior of retail employees? Under what conditions would you recommend that a retailer
Many large department and specialty stores are changing their salespeople’s reward system from a salary to a commission-based system. What problems can commission-based systems cause? How can
When evaluating retail employees, some stores use a quantitative approach that relies on checklists and numerical scores similar to the form in Exhibit 16–5.Other stores use a more qualitative
Discuss how retailers can reduce shrinkage from shoplifting and employee theft. (Appendix)
Drugstore retailers such as CVS place diabetic test strips and perfume behind locked glass cabinets and nearly all over-the-counter medicines behind Plexiglas panels. What are the pros and cons of
Identify the critical issues retailers need to consider when designing a store.
List the advantages and disadvantages of alternative store layouts.
Describe how to assign store floor space to merchandise departments and categories.
Illustrate the best techniques for merchandise presentation.
Understand how retailers can create a more appealing shopping experience.
How has Apple’s innovative store design reinforced its innovative image?
Are green store designs worth their cost?Why or why not?
What features of IKEA and its strategy make its unique store layout appropriate for it, but not for other types of retailers?
Why are planograms particularly helpful for grocery retailers?
CONTINUING ASSIGNMENT Go into the physical store location of the retailer you have chosen for the continuing assignment, and evaluate the store layout, design, and visual merchandising techniques
INTERNET EXERCISE Go to the home page of CoolHunters (www.thecoolhunter.net). Look at examples posted in their retail subpage. How can this information of latest trends assist with store layout,
INTERNET EXERCISE VMSD is the leading resource for retail designers and store display professionals, serving the retail industry since 1869(then called Display World). Go to its web page at
INTERNET EXERCISE Go to the home page of Envirosell (www.envirosell.com). How does this marketing research consulting firm support retailers by collecting consumer information to assist with store
One of the fastest-growing sectors of the population is the over-60 age group. Customers in this group may have limitations in their vision, hearing, and movement. How can retailers develop store
Assume you have been hired as a consultant to assess a local discount store’s floor plan and space productivity.Look back at Chapter 6 and decide which analytical tools and ratios you would use to
What are the different types of design that can be used in a store layout? How does the layout impact the types of fixtures used to display merchandise?Describe why some stores are more suited for a
As an architect for retail space, you are responsible for Americans with Disabilities Act compliance. How would you make sure that a store’s retail layout both meets accessibility requirements and
Complete the following table by briefly describing how the different retail formats could use each of the areas listed to enhance the store’s image and atmosphere. Clothing Music Area Drugstore
Reread Retailing View 17.2, “Walmart Goes Green and Lowers Its Energy Costs.” Which of the environmental practices discussed do you think will be implemented by other retailers? Explain your
Reread Retailing View 17.3, “A Hedonic Maze Filled with Utilitarian Products.” What do you think about IKEA’s layout? Does it provide them with a competitive edge? Explain your response.
How can signage and graphics help both customers and retailers? Consider the following types of retail formats that you likely have visited in the past: discount store, department store, office
Identify how retailers can build a competitive advantage through customer service.
Explain how customers evaluate a retailer’s customer service.
Indicate the activities a retailer can undertake to provide high-quality customer service.
Articulate retailers’ service failure strategies.
Is the low-key self-service cosmetic approach likely to result in greater time being spent trying out cosmetics and ultimately more sales?
Why is Zappos one of the top 10 retailers for customer service?
What are different ways to reduce the wait time at checkouts?
CONTINUING ASSIGNMENT Go to a local store outlet of the retailer you selected for the continuing assignment and describe and evaluate the service it offers. What service is being offered? Is the
INTERNET EXERCISE Qthru (www.Qthru.com)is a company that has created a mobile application to increase the speed of the checkout process by enabling customers to scan the products they want to
INTERNET EXERCISE Visit Amazon.com and shop for a best-selling book. How does the website help you locate best sellers? How does the customer service offered by this website compare with the service
GO SHOPPING Go to a discount store such as Walmart, a department store, and a specialty store to buy a pair of jeans. After visiting all three, compare and contrast the level of customer service you
For each of the following services, give an example of a retailer for which providing the service is critical to its success and an example of a retailer for which providing the service is not
Review Retailing View 18.2 about customer service at Zappos. How does Zappos create such a positive culture among its service personnel?
Assume you’re the department manager for menswear in a local department store that emphasizes empowering its managers. A customer returns a dress shirt that’s no longer in the package in which it

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