Questions and Answers of Retailing Management

What aspects of omnichannel retailing would benefit you as a consumer?
Pick a merchandise category like microwave ovens, power drills, digital cameras, blenders, or coffeemakers. Compare a retailer’s offering in its local store and its Internet site. What are the
What are the differences between a multichannel, cross-channel, and omnichannel retailer? Provide an example of each.
Assume that you are getting married and planning your wedding. Compare and contrast the usefulness of www.theknot.com and www.mywedding.com for planning your wedding. What features of the sites do
Why are store-based retailers aggressively pursuing sales through Internet channels?
Go to the websites of J. Crew (www.jcrew.com), JCPenney (www.jcpenney.com), and American Eagle Outfitters (www.ae.com) and shop for a pair of khaki pants. Evaluate your shopping experience at each
There are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car. But buying a car focuses more on the product, whereas renting involves the
Best Buy is a category specialist with more than 1,400 store locations. It sells appliances (refrigerators, washers and dryers, small household appliances) and electronics (televisions, computers,
Why are retailers in the limited-assortment supermarket and extreme-value discount store sectors growing so rapidly? From which retailers are they getting these additional sales?
Go to Entrepreneur franchise zone web page at http://www.entrepreneur.com/franchise500 and view the top 500 franchises for the past year. How many of these retailers in the top 10 have you patronized
Why is Walmart, the largest retailer in the world, facing slower growth than in the past? What can it do to accelerate its growth?
Three large associations of retailers are the National Retail Federation (www.nrf.com), the Food Marketing Institute (www.fmi.org), and the National Association of Convenience and Petroleum Stores
Data on U.S. retail sales are available at the U.S. Bureau of the Census Internet site at www.census.gov/retail. Look at the unadjusted Retail and Food services monthly sales by NAICS (found in the
Describe how the supermarket where you shop is implementing organic, locally grown, ethnic, and private-label merchandise. If any of these categories of merchandise are missing, explain whether you
What sorts of competitive pressures are confronting traditional grocery stores? What options do these stores have to ease these pressures?
Keep a diary for two weeks of where you shop, what you buy, and how much you spend. Get your parents to do the same thing. Tabulate your results by type of retailer. Are your shopping habits
Go to an athletic footwear specialty store such as Foot Locker, a department store, and a discount store. Analyze their variety and assortment of athletic footwear by creating a table similar to that

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