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business
sports marketing

Questions and Answers of Sports Marketing

=+2. Which of the following is not part of the marketing mix?a. sellingb. distributionc. priced. product
=+1. Which of the following core standards of marketing involves collecting and using data to make future business decisions?a. sellingb. marketing-information managementc. financingd.
=+List and provide an example of each core standard of marketing.
=+Describe the elements of the marketing mix.
=+If you were in the market for the products, would you buy the celebrity-endorsed brands? Why or why not?
=+Identify four advertising campaigns that feature celebrities or athletes. Discuss how the campaigns have affected your thinking about the products.
=+How is Michelle Kwan’s father an entrepreneur?
=+2. An entrepreneur is someone who takes risks to start a new business.
=+1. Explain the relationship between persistence and success as indicated in this article.
Evaluate the arguments for and against the use of short- and long-term objectives for events.
Long planning periods require flexible management. What issues if any do you see being important considerations for the success of long-term planning?
Analyse the role of evaluation and feedback in the planning process, both as an iterative and final stage tool.
What issues do you envisage with the evaluation of long-term objectives?
understand that the importance of the role sports events can play as catalysts for the achievement of short-term benefits and long-term legacies.
recognize the various forms of impact that can be gained from sports events.
demonstrate how the positive impacts of sports events can be maximized.
demonstrate how the negative impacts of sports events can be minimized.
Identify the main types of positive- and negative-event impact with the use of your own researched examples. Evaluate the extent and nature of the short- and long-term impacts involved.
Research and analyse how one city of your choice has used sports event-led strategies to achieve wider municipal objectives?
The success of an event can be identified at any point during the event planning process. Identify how this can be effectively achieved by applying appropriate management techniques.Relate your
Consider the implications of not setting objectives and designing an appropriate event concept? Support your analysis with your own researched examples.
recognize the need for a staged and iterative process that allows continuous alignment with objectives.
identify the role played by sports governing bodies in the governance of sport on a local to a worldwide level.
Now consider the IOC model of revenue maximization and compare and contrast it with other events.
understand the structure of international sport.
identify the various types of sports event owners and organizers and the roles they play
Evaluate the issues and challenges that independent commercial organizers might have to face in the development of events at three different levels: local, national and international.
What concerns do you have for the future governance of sport?Evaluate the roles of sports governing bodies and the dilemma they face in the development as well as the control of their sports in the
Identify a country that is currently not a member nation of FIFA and a relevant confederation. Analyse the steps that would need to be made in order to develop the game in that country.
Evaluate the potential promotion of racquetball from a World Games sport to an Olympic sport. What issues and criteria might be involved?
understand the importance of following a planning process for the organization of sports events.
recognize the need for the process to consider short- to long-term objectives.
Consider how Restormel Council will make a success of the intended new developments at Fistral Beach.
Discuss the importance and use of post-event evaluation by Sheffield Event Unit.
Select an event and critically evaluate its communications activities from an IMC perspective.
Compare and contrast their efforts in attempting to win local support for their respective bids.
identify the marketing communications tools that are available for sports events.
understand the process required for achieving successful Integrated Marketing Communications.
understand the role and value of innovative marketing communications in sports events marketing planning.
Identify one event manager who in your opinion has played a critical role at a specific event. Evaluate that role and the contribution made.
Select two similar events and evaluate how they position themselves in the market by identifying, comparing and contrasting the key features of their marketing mixes.
Select an event and identify the types of internal and external information that is critical for marketing planning.
Evaluate the importance of the marketing planning undertaken by the Carolina Hurricanes, identifying where possible the progression of the marketing planning process.
understand the importance of organization, implementation and control in marketing planning..
identify the strategic choices and the role of the marketing mix in achieving a market position.
understand the importance of internal and external analyses and their contribution to the formulation of marketing objectives and strategies.
Using the same event, develop a new plan in an attempt to improve communications to each of the events identified target markets.
What were the key elements of Mark Cuban’s marketing mix for the Dallas Mavericks? Evaluate whether and how differential advantage was achieved?
understand the importance of the role that sponsorship plays in the sports events industry.
Analyse the importance of pre-event research prior to the decision to go ahead. Support your analysis with your own examples of what types of research can be undertaken?
Evaluate the importance of an iterative event planning process and the role of continuous evaluation for the 2002 Commonwealth Games.
identify evaluation methods and their appropriate use.
understand the roles of pre-event, continuous and post-event evaluation.
understand the importance of event evaluation and feedback in the sports events industry.
Discuss the role and importance of research and evaluation in the achievement of successful sponsorships.
Why is rights exploitation a necessary activity for sponsors and desired by event managers?
By using your own researched examples, evaluate the importance of:Researching and targeting the right sponsors and Auditing event assets
How might the following events structure their sponsorship programmes? Evaluate all the options available:A city school’s athletics championship finals A national amateur basketball championship An
What key market forces are currently affecting the achievement of successful sponsorships?
identify the critical success factors in the production of sponsorship programmes.
identify the objectives that sponsorship can achieve for sponsors.
identify the marketing planning process and explain its logical progression.
understand the role of marketing planning and its importance in the sports events industry.
Select a sports event where sports facilities have been built and were intended as long-term legacies. Research, identify and evaluate the use of consultation with after-users during the planning
Audit the event and identify the key areas available for revenue generation.
From a revenue earning perspective, analyse the strategic importance of financial planning at an early stage.
consider the key income generating areas of media rights and partnerships, ticket and hospitality sales, space sales, merchandising and licensing.
identify the role and use of an event asset audit for income generation.
understand the value and critical nature of strategic exploitation of commercial opportunities.
further understand the importance of assessing financial feasibility in the planning process.
Identify and analyse the key areas of financial risk, how successful the event was in this risk management and suggest ways in which the event could have been more successful.
Identify the key practices exercised in its financial management by identifying any cost controls.
Analyse the strategic importance of financial planning at an early stage.
understand the importance of financial risk assessment and identify key risk management practices.
identify key practices in the planning and control of sports event finance.
Identify the key practices exercised in generating revenue whilst highlighting specific examples.
Suggest new ways in which the event might generate revenue in the future.
Identify the event management that is required to ensure that risks are minimal and benefits are optimal.
Select a sports event. Research, identify and evaluate the timing necessary for the recruitment of key personnel.
Select a sports event and draw up a list of categories and subcategories that cover the extent of the short-term implementation planning required. What potential issues do you see in the planning for
understand the importance of preparing for a successful event closedown, handover, after-use and long-term event evaluation.
understand the requirement to align implementation planning and the execution of the event to long-term objectives.
identify the implementation planning and execution requirements for sports events.
What might either city gain in the longer term from their bid despite failing to win the right to host the 2012 Olympics?
What key elements would you consider as important considerations for each city in their preparation of their respective bids?
understand how losing bids can be winning strategies.
identify the key components for successful bids.
identify the planning and management processes required in the bidding for sports events.
Critically analyse the costs and benefits of implementing new technology for event revenue maximization.
understand the importance of assessing financial feasibility in the planning process.
determine the international importance of sports events.
identify the importance of scale in planning and managing sports events.
identify the different structures and formats of sports events.
understand the origins of sports events and the sports event industry.
identify the range of roles of the personnel at sports events.
Sports events are an important social phenomenon. Critically discuss this statement.
Analyse how scale is important in the planning of sports events by using examples of events from your own research.
Explain how the basic sports competition formats have developed into the sophisticated events that exist today and identify the driving forces that have led to them.
Identify the relationships between, and the roles played by, the various participants of a sports event of your choice.
List three reasons for the great need for better sport marketing.

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