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sports marketing

Questions and Answers of Sports Marketing

=+18. What personal characteristics, knowledge, education, and skills should an athlete want in an agent?
=+ How can the athlete maximize his athletic skill and health, manage his personal life, and turn his financial assets into longlasting financial security?
=+17. If you were advising a young athlete who has just signed with a professional team for a multiyear, multimillion-dollar contract, what would your advice include?
=+16. What is your opinion of the statement, ‘‘Success in business requires a partnership between labor and management’’? What does the statement mean? Is it a true statement? Why or why not?
=+15. The cable provider in your community has an exclusive franchise granted by the local government. The provider invested millions of dollars to put the needed infrastructure in place. A
=+14. A players’ associationa. has collective bargaining rightsb. is an illegal cartelc. is a way for fans to learn about their favorite playersd. does not negotiate with the league’s owners or
=+13. Digital codes that can be imbedded in digital television programming to prevent recording and redistribution are calleda. HDTV locksb. broadcast flagsc. distribution codesd. none of the above
=+12. A noncompete clausea. promotes competitionb. prevents a person from working for a competitorc. is illegald. none of the above
=+11. Individuals who work closely with athletes who are unable or unwilling to police themselves Circle the best answer.
=+10. An agreement in which an athlete allows a person or agency to represent the athlete in marketing the athlete’s ability and name
=+9. The unique works of writers, artists, and musicians that can be protected under copyright law
=+8. When a group of employees join together as a single unit to negotiate with employers
=+7. Authorization by local governments to sell services, such as cable, in a given area
=+6. Agreements enforceable by law that detail the transaction of business
=+5. Payment to the owner of a copyright for the use of the copyrighted work
=+4. An agreement negotiated between a labor union and owners/management
=+3. A maximum amount that a team can spend on players’ salaries
=+2. Financial and business counselor
=+1. The legal representative of an athlete or celebrity
=+Why are knowledge of the law and negotiation skills important for this job?
=+4. Why are most athlete agents also lawyers?
=+3. Think about athletes who are financially successful after their sports careers have ended. Think about celebrities who end up in the poorest of circumstances after having made millions of
=+2. A contracta. should be in writingb. details the agreement between two or more partiesc. is enforceable by lawd. all of the above
=+1. An agent serves all of the following roles for a professional athlete excepta. legal adviserb. sponsorc. financial adviserd. manager
=+Use the Internet to find additional examples of women who are registered agents with the NFLPA. What characteristics and talents do these women bring to their work? Explain why they are successful
=+Whom do contracts protect?
=+What are some of the responsibilities of a sports agent?
=+Work with a partner. Discuss how a balance can be achieved between the need to hold down production costs and the need for actors to receive fair pay. If some actors receive higher pay, others may
=+Discuss why the NCAA would support a uniform law that regulates athlete agents. Why would the NCAA be concerned about the eligibility of players?
=+• Discuss athlete agents, handlers, and advisers.• Describe contract law.
=+4. Communication How are fans partly responsible for the high salaries of owners and players? Can these salaries ever be reduced? Is there really a ceiling for salaries? Explain your answers in
=+3. How can disputes between management and labor stop without government intervention? Does the government have a place in mediating sports or entertainment disputes? Explain.
=+2. The purpose of salary caps in sports is toa. keep owners happyb. hold down players’ salariesc. keep teams more competitived. all of the above
=+1. The structure of Major League Soccer (MLS) is designed toa. make owners partners rather than competitorsb. keep teams with big audiences from dominating teams in smaller marketsc. make soccer a
=+How do strikes and lockouts financially affect a sports team?
=+Why do labor conflicts hurt the promotion of a sport?
=+How do players’ salaries influence the financing of professional sports?
=+One team will develop an argument for players to receive an additional percentage of the revenues received from ticket sales. Ticket prices for fans may increase as a result. A second team will
=+• Discuss owner-labor relations and the impacts of labor unions.
=+• Describe the financial and public relations impacts that strikes may cause to a sport.
=+Explain the need for salary caps.
=+4. History Conduct research online or in your school library and write a brief history of what led to the passage of the Sherman Antitrust Act.
=+3. Explain reasons for copyright laws as they relate to intellectual property of celebrities and musicians. Why is this protection needed?
=+2. The National Football League (NFL) is a legal cartel because of exemption from thea. copyright lawsb. Clayton Actc. Sherman Antitrust Actd. National Labor Relations Act
=+1. The legal issue of greatest concern to artists in the music industry isa. cartelsb. copyright protectionc. new laws regulating commerced. broadcast flags
=+What do copyright laws protect?
=+ Should large companies be allowed to prevent small companies from competing?
=+What should happen to companies that violate the laws that protect consumers?
=+How should NBC and other networks protect their intellectual property from illegal use on the Internet?
=+What are two general purposes for laws governing sports and entertainment?
=+Discuss how the industry can educate teens about the consequences of illegal copying of movies and music. Should teens be concerned about the laws? Why or why not?
=+• Explain copyright law.
=+• Discuss how laws impact sports and entertainment marketing.
=+2. What additional help might young, suddenly wealthy athletes need?
=+1. Do you think young athletes who are suddenly making millions of dollars need financial planning advice? Why or why not?
=+4. What factors must be considered when determining what prices to charge per night?
=+3. List two publications in which to advertise the hotel’s promotions.
=+2. List two promotions the hotel could offer to football fans.www.deca.org
=+1. What is the new challenge faced by the hotel?
=+4. List food items and souvenirs for vendors to sell at the College World Series and Major League Baseball games.
=+3. How can hosting a major event like the College World Series help a city develop a national image? Explain your answer.
=+2. What are the greatest sources of revenue for cities that are home to popular college and professional sports teams?
=+1. Why is it important for Omaha to continue hosting the College World Series?
=+7. What businesses would make good local sponsors for this event?
=+6. Why is it a good idea to get parents involved with the event?
=+5. Why is this event beneficial to the community and school?
=+4. Create an advertisement and promotional incentives to increase attendance of juniors and seniors at the post-prom party.
=+3. What is your sales strategy for getting business and parent sponsors for the event?
=+2. What activities will you include during the 5-hour event to keep students entertained?
=+1. What will you do to get a better idea of customer entertainment needs(for example, consumer surveys of juniors and seniors at your school)?
=+22. Problem Solving You have been hired as a marketer for a friend’s hotel located in rural America where farming is the major industry. The busiest season for the hotel is the fall when guests
=+21. Communication Successful retailers have taught sales associates to avoid the ‘‘no thanks, just looking’’ response from customers by creating conversations that spark customer interest.
=+20. Research Use the Internet to research group packages for youth organizations for sports and entertainment events. What kind of groups qualify for these packages? What is offered in these
=+19. Ethics You work for the MLB stadium in your community. Sparked by fan complaints, you would like to discourage ticket scalping. What strategies would you suggest to ensure fans have a fair
=+18. Marketing Math The face value of a ticket to the Final Four championship game is $65. You purchase a ticket from a scalper for $150.What percentage of profit has the ticket scalper earned from
=+17. A major university wants to sell more tickets to men’s basketball games.The beautiful new basketball arena on campus holds 14,000 people. A new coach, outstanding recruits, and early wins
=+16. A major amusement park wants to increase the sale of two-day passes, seasonal passes, and family ticket packs. Who are the target markets for each category of ticket sales? How can suggestion
=+15. A customer in your sporting goods store has shown interest in purchasing a pair of running shoes. Describe how you will use the sales process to try to make the sale.
=+14. You have been given permission to set up a booth to sell merchandise at the Country Stampede in Manhattan, Kansas. Use the Internet to research this entertainment event. What will you sell at
=+13. You are the president of a celebrity’s fan club. What kind of customer management strategies could you use to stay in touch with fans?
=+12. Customer management includesa. carefully scheduling time spent with customersb. developing an effective record-keeping system of customer datac. using aggressive tactics to push customers into
=+11. For most purchases, most consumers go through a decision-making process that includes all of the following steps excepta. reach a decision and buy the productb. recognize a need for a productc.
=+10. Asking customers if they want to purchase related products Circle the best answer.
=+9. Fancy rooms inside stadiums and arenas that allow corporate executives and some wealthy private individuals to entertain clients and friends while watching sports and entertainment events
=+8. Those who sell tickets to major sporting events at inflated prices
=+7. Information gathered on prospective customers who have shown interest in the product or service and/or meet the definition of the target market
=+6. Contacting potential customers at random without researching customers’ needs first
=+5. Premium stadium seats located outside that are usually cushioned and roomy and provide a good view of the action
=+4. Special ticket prices offered to members of a group when tickets are purchased in large quantities
=+3. Building a customer base and carefully scheduling time spent with customers
=+2. Those who legally buy and sell tickets to a variety of entertainment events and guarantee ticket authenticity
=+1. The sales process step in which the salesperson learns everything possible about the products and services offered, the target market, and the competition
=+4. Explain why social outings can strengthen the cohesiveness of company teams. If you were the Human Resources Director for a major corporation, what types of activities outside of work would you
=+3. Communication You are the alumni director for a major university that has a successful football program. Write a letter to a wealthy former student, inviting the alumnus to be your guest at the
=+2. Club seatsa. are located in fancy rooms inside stadiums and arenasb. are located at the press-box level of an arenac. often come with added benefits, such as access to exclusive restaurants,
=+1. Sports and entertainment marketers try to appeal to groups by offeringa. special ticket prices on large quantities of ticketsb. live entertainment or fireworks after the eventc. free
=+What qualifications made Robert Saladino the perfect candidate for Hispanic Outreach Coordinator?
=+Why is the team making special efforts to reach out to the Hispanic population?
=+How do corporations outside of the sports and entertainment industries use sports and entertainment events for business purposes?
=+Explain how group packages can help fill entertainment venues.

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