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sports marketing

Questions and Answers of Sports Marketing

=+ How much of the total revenue will come from the United States?
=+19. Marketing Math A movie costs $40 million to produce and $45 million to promote and distribute. The movie’s total revenue from ticket sales is forecast to be 18 percent above costs, with 28
=+18. If your school cannot increase its seating capacity for basketball games, describe two other ways it can increase revenue from basketball.
=+17. Describe an example of unethical behavior in the sports and entertainment industry that has been reported in the media recently. Explain what impact this behavior had on the person(s) involved.
=+16. Assess your school’s fire safety practices. Make a list of signs, lighting, and other ways that the school is trying to reduce the risk of injury to students.
=+15. List two human risks faced by businesses and describe strategies to overcome those risks.
=+14. To increase their revenue, some movie theaters now run ads for local businesses before a movie starts. Would you advertise this way if you owned a business? Why or why not?
=+13. Strategies for managing risk includea. risk avoidance and risk insuranceb. risk transfer and risk retentionc. risk acceptance and risk deniald. all of the abovee. both a and b
=+12. Categories of economic utility includea. placeb. possessionc. timed. all of the above
=+11. Pure risksa. involve the possibility for gainb. involve no possibility for gainc. are never insurabled. are speculative in nature
=+10. A financial statement that shows a company’s assets, liabilities, and net worth at a specific point in time Circle the best answer.
=+9. The amount of satisfaction a person receives from the consumption of a particular product or service
=+8. A system of deciding what is right or wrong in a reasoned and impartial manner
=+7. The income that is distributed to investors
=+6. Involves preventing, reducing, or lessening the negative impacts of risk.
=+5. The business is legally responsible for damages
=+4. A report developed to predict the expenses to be incurred and revenues to be received
=+3. The possibility of financial gain or loss or personal injury
=+2. The study of how goods and services are produced, distributed, and consumed
=+V1. The amount of money remaining from revenues after all expenses are paid
=+4. Why are balance sheets and income statements important to a business?What would investors look for on a sports and entertainment company’s balance sheet and income statement?
=+V3. Think about the advertising sponsors that TV networks will be seeking to pay the billions of dollars it costs to broadcast NFL games. Make a list of possible advertisers and the likely target
=+2. Forecasting involvesa. purchasing and promotionb. pricing and ticket salesc. predicting costs and revenued. planning, distribution, price, and advertising
=+1. Costs of sports and entertainment events includea. salaries, facilities, and promotionb. income, sales, and revenuec. investors, networks, and revenued. none of the above
=+What might have inspired Heidesch to move from coaching to marketing?
=+What kinds of teams or individuals would utilize the services of Heidesch’s company?
=+What is the purpose of a forecast?
=+Name three sources of revenue from sports and entertainment.
=+2. Why do G- and PG-rated movies sell more tickets than R-rated movies? Why is the content of the movies important to ticket sales? What groups might be interested in investing in or providing
=+1. Look at the See Jane web site for research on gender representation in movies. Do you think balancing what children see in movies will impact their self-image as well as the image of others?
=+Discuss why an entertainer would want to finance a project by issuing bonds. What are the risks on the part of the bond purchasers?Share your group’s thoughts with the rest of the class.
=+4. Communication Write a paragraph about how unethical behavior can impact the promotion of a product.
=+3. Explain why it is worthwhile to encourage business people to act ethically.
=+2. Principlesa. are applied to only certain peopleb. are high standards of rules and guidelinesc. have no affect on businessesd. none of the above
=+1. Ethical behavior requiresa. making tough decisionsb. using self-restraintc. acting in a mature, responsible mannerd. all of the above
=+How can the bad behavior of celebrities be controlled?
=+How does a person’s character develop?
=+2. How might this contract impact independent filmmakers? Discuss your opinion.
=+1. Do you think the museum should have a limited commercial broadcast contract? Why or why not?
=+Discuss why fans are harassing their home teams. What can teams and leagues do to end harassment of players? Whose responsibility is it to protect the players?
=+4. Communication Write a letter to a state legislator about who should regulate and assure the safety of rides at amusement parks. Should theme parks be self-regulating regarding the safety of
=+3. List four steps a sports venue could take to avoid risk of injury to fans attending games.
=+2. The three classifications of risk area. gain or loss risks, insurable risks, and controllable risksb. financial loss, personal injury, and property lossc. risk transfer, risk retention, and risk
=+1. All of the following are examples of human risk excepta. employee dishonestyb. thunderstormc. check written on bank account with insufficient fundsd. unskilled labor
=+Briefly describe four strategies for managing risk.
=+What is meant by a controllable risk?
=+Discuss what risk people assume when they board a ride at a theme park. What responsibility does the theme park have to the riders?
=+4. Geography Select a country other than the United States in which you could attend a sports event. Name the country, the sport, the location of the event, and how you could get tickets. State how
=+3. Think of a sports or entertainment event you have attended. How could the form utility have been improved?
=+2. Having a profit motive meansa. charging high pricesb. increasing the number of products offeredc. producing what consumers wantd. making decisions to use resources in ways that result in the
=+1. Macroeconomics isa. the study of sports and entertainment marketingb. the study of the economics of the entire societyc. the study of the relationships between individual consumers and
=+What are some additional options for online viewers of traditional TV shows? Do you think the Internet will totally replace television? Why or why not?
=+Discuss why adding payment options in the stands can increase a fan’s satisfaction at a sports event.
=+Would you be willing to pay more for CDs and DVDs to save U.S. jobs?Explain why or why not.
=+2. Why does the outsourcing of manufacturing improve the financial picture of many companies? Does outsourcing hurt the economy?
=+1. Look at the EMI web site and briefly read the history of EMI. Why is the company now called EMI? What two companies merged to form EMI?
=+1. List three characteristics needed to be a weekend sports anchor.
=+2. Explain the importance of an internship for sports announcers.
=+• Describe the wide range of careers available in sports and entertainment marketing.
=+• Explain the skills needed and ways to prepare for a career in sports and entertainment marketing.
=+Brainstorm various ways you can find out about career possibilities in and related to sports and entertainment. Select your best five source ideas and share them with the rest of the class.
=+List five careers related to sports and entertainment marketing.
=+What are the top skills needed in marketing careers?
=+Find a job posting online. Then prepare an electronic resume and present it to the class. Write a paragraph explaining how applying for a job over the Internet might be different than applying
=+1. Which of the following is not an aspect of sports and entertainment marketing?a. matching clients with sponsorsb. overseeing marketing projectsc. teaching new employees basic writing skillsd.
=+2. Which of the following is desired for a successful sports and entertainment marketing career?a. basic knowledge of media used in marketingb. interpersonal skillsc. communication (writing and
=+3. Communication Write two paragraphs explaining why an understanding of human psychology is desirable in a sports and entertainment marketing position.
=+4. Imagine that you can enter the world of sports and entertainment as a marketer. What type of position would you choose? What are some of the things you would enjoy doing?
=+ What educational requirements would you need to fulfill to prepare for this career?
=+List and describe three national student professional organizations.
=+• Explain the benefits of involvement in student professional organizations.
=+Research a student professional organization at your school. List the benefits of becoming an active member of this organization.
=+List three student professional organizations that foster leadership development and networking opportunities.
=+1. What is the ethical issue in this case?
=+2. What can officers of extracurricular professional organizations do to increase the involvement of members?
=+Why is it important for business leaders to become actively involved in community and professional organizations after they have landed a great career?
=+1. Professional organizationsa. provide valuable networking opportunitiesb. keep individuals up to date on current trends in their field of workc. provide a way to share best practicesd. all of the
=+2. Involvement in professional organizationsa. is not as important as high grades in school
=+b. is still important after landing a careerc. does not provide long-term benefitsd. is becoming less important
=+3. Technology Create a PowerPoint presentation that explains the importance of networking for high school students. This presentation should give students a good reason for joining student
=+4. Communication Design a brochure to advertise one of the three student professional organizations discussed in the lesson. The brochure should explain the value of active involvement.
=+• Explain the need for continuous professional development.
=+• Give examples of professional development opportunities.
=+Choose a good city for a national conference to accommodate 10,000 attendees. Give ten reasons why this city would be a good location for the conference.
=+1. How do you think the airline industry could better serve the needs of its customers?
=+2. How could marketers improve the image of the airline industry?
=+Why is continuing education important for all career fields?
=+What are the functions of a mentor?
=+What characteristics have contributed to Mr. Nielsen’s success as a player, announcer, and mentor?
=+1. Professional developmenta. is a lifelong processb. is not necessary for all careersc. has become less importantd. all of the above
=+2. Mentorsa. are paid for their services as experienced professionalsb. are good role modelsc. are assigned to all new employeesd. both a and b
=+3. Think about the career that you have chosen. Give two examples of professional development opportunities and reasons for seizing these opportunities.
=+4. If you could choose any professional in your chosen career field as a mentor, who would you choose and why? Write two paragraphs explaining your answer.
=+1. Language that relates to a specific career area
=+2. The ability to influence or encourage others to accomplish organizational goals
=+3. An individual hired to build and maintain positive relationships between his or her employer and the public
=+4. The person who drives the creative development of the company’s messages about its products to its target customers
=+5. Associations for students that foster leadership, civic consciousness, vocational training, and social responsibility
=+6. Associating with other professionals for the benefit of sharing best practices, professional development, and friendship
=+7. A publication of the Bureau of Labor Statistics that provides an excellent overview of different jobs and careers

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