Ipsos’s Canadian media landscape. This study captures the daily activities of Canadians to show marketers what opportunities they have to present their messages. It finds that, in an average day, adult Canadians divide their time as follows:

Time Spent (hours) Activity 5.8 Engaging with media (watching, listening, reading, gaming, social networking, browsing)

6.2 Leisure (socializing, attending a live event, playing sport)

10.3 Work, study, child care, commuting 9 Sleep

a) If appropriate, represent this information as a pie chart.

If not, give your reason.

b) If appropriate, represent this information as a bar chart.

If not, give your reason.

c) In what way are adult Canadians using their time that explains your graph(s) in

(a) and (b)? LO ➊