Questions and Answers of The Fundamentals Of Fashion Management

Appreciate the way the global fashion industry works. LO.1
Recognise the key designers and brands operating in the fashion industry today and their influence on the fashion marketplace. LO.1
How has Burberry utilised technology in its development of a digital strategy to connect with their consumers, particularly? LO.1
How do designer brands maintain and build their profiles and popularity online? LO.1
What is key to telling a brand’s story? LO.1
As audiences are flooded with information from all channels, what is required to be a forward-thinking luxury brand and stand out from the rest? LO.1
The Oxford English Dictionary first recorded ‘dressmaker’ in 1803. What is the difference between a tailor and a dressmaker? LO.1
The fashion industry consists of four levels. What are they? LO.1
The fashion industry is divided into three main categories of manufacture. Name them and outline the differences. LO.1
Technology has turned the entire fashion industry upside down. What has the major influence been? LO.1
How has the internet opened up the connection between consumers and brands? LO.1
High-tech fashion uses advances in science and technology to design and produce fashion products. What has this enabled producers and retailers to do? LO.1
What keeps the prices of fashion garments low? LO.1
Name the alternative business model that we see emerging, and explain the changing practices that its name suggests. LO.1
The twentieth century has seen a great many inspirational designers and brands.Name five. LO.1
Which influential British brand is technology-savvy and uses digital media at the forefront of how they connect with their consumers? LO.1
Where did you study and what was your major? LO.1
How did you first get into the fashion magazine industry? LO.1
How has fashion changed since you graduated from university? LO.1
How has the internet changed your job in the last ten years? LO.1
What trends do you think will never die, no matter what era? LO.1
Who are your most inspirational designers and brands? LO.1
Burberry is classed as one of the most technology- and digital media-savvy brands.How do you think that other brands will use technology in the future? LO.1
What advice would you give to a student thinking of going into the fashion industry today? LO.1

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