Questions and Answers of The Fundamentals Of Fashion Management

2. Require that Spitzer participants reveal their ties to the corporate marketing program right up front before they make a recommendation. Irving Silberstein, marketing director for the Spitzer
1. Don’t require Spitzer “connectors” to reveal their affiliation with the corporate word-of-mouth marketing campaign. They don’t have to recommend a product they don’t believe in. Irving
10. If you are the CEO of a global company, how might you determine whether a globalization, multidomestic, or transnational strategy would work best for your enterprise? What factors would influence
6. Using Porter’s competitive strategies, how would you describe the strategies of Walmart, Macy’s, and Target?
4. Perform a SWOT analysis for the school or university you attend. Do you think university administrators consider the same factors when devising their strategy?
1. Based on your knowledge of the following companies, how effective would you say any one of the following acquisitions were in terms of creating synergy: The purchase of MySpace by News
3. If you were David Calhoun, what kind of planning processes might you implement right now to fix this problem? David Calhoun left a job he loved as a star executive at General Electric to step into
2. Do you think developing a strategy map would be a good idea for Nielsene Why or why note David Calhoun left a job he loved as a star executive at General Electric to step into a mess as CEO of the
1. Where do you think the problems lie at Nielsene? For example, are they primarily with the company’s strategic goals and plans, tactical goals and plans, or operational goals and plans? With
3. Don’t make the donation, but investigate whether any other ways were available to help Central High raise the funds that would allow them to purchase the much-needed educational software. When
2. Accept the fact you didn’t quite make your sales goal this year. Figure out ways to work smarter next year to increase the odds of achieving your target. When the idea first occurred to her, it
1. Donate the $1,000 to Central High, and consider the $10,000 bonus a good return on your gift. When the idea first occurred to her, it seemed like such a win-win situation.Now she wasn’t so
10. Come up with a stretch goal for some aspect of your own life. How do you determine whether it makes sense to pursue a stretch goal?
9. Some people say an organization could never be “prepared” for a disaster such as the massacre at Virginia Tech, which left 33 people dead, or the huge BP oil spill in the Gulf of Mexico.
7. Assume Southern University decides to: (1) raise its admission standards and (2) initiate a business fair to which local townspeople will be invited. What types of plans might it use to carry out
6. How do you think planning in today’s organizations compares to planning 25 years ago? Do you think planning becomes more important or less important in a world where everything is changing
5. A new business venture must develop a comprehensive business plan to borrow money to get started. Companies such as FedEx, Nike, and Rolm Corporation say they did not follow the original plan
3. One of the benefits of a strategy map is that goals and how they are linked can be clearly communicated to everyone in the organization.Does a minimum wage maintenance worker in a hospital really
3. Which of Walmart’s sustainability initiatives do you believe will have greatest positive impact on China? Explain, Walmart Part Two: The Environment of Management Yac Ming. Jackie Chan, and
2. What challenges do Walmart China managers encounter in the international business environment? Walmart Part Two: The Environment of Management Yac Ming. Jackie Chan, and Walmart: China Embraces
1. Which market entry strategy is Walmart primarily using to enter foreign markets, and why has management chosen this approach? Walmart Part Two: The Environment of Management Yac Ming. Jackie Chan,
After listing the pros and cons for each of Emma’s options and considering her personality, which course of action would you recommend? Emma Lathbury’s shoulders sagged as she flipped the
How does Emma Lathbury fit the profile of the typical entrepreneur? Which of those traits are likely to continue to serve her well, and which might be counterproductive at this stage of her business?
At what business stage is Emma’s Parlor? At what stage is her Web-based organic tea business? What synergies exist between the two businesses?How critical do you think those synergies are to the
3. Take swift action to notify the venture capitalists of the truth of the situation—and start cleaning house to get rid of people who would knowingly lie to close a deal. As the new, heavily
2. Go ahead and close the deal, but come clean later. Explain that the controller had been on an extended leave of absence and, because you had been on the job only a few days, you had not had time
1. Say nothing about the false numbers. Of course, the company will miss the projections and have to come up with a good explanation, but, after all, isn’t that par for the course among fledgling
8. Many people who are successful at the start-up stage of a business are not the right people to carry the venture forward. How do you decide whether you’re better suited to be a serial
6. Many entrepreneurs say they did little planning, perhaps scratching notes on a legal pad. How is it possible for them to succeed?
2. Over the past 20 years, entrepreneurship has been the fastest-growing course of study on campuses throughout the country. However, debate continues about whether you can teach someone to be an
Students, to access the On the Job and Bizflix video cases for this and all chapters, visit the CourseMate web site or, if you do not have access to CourseMate, ask your instructor for a copy of the
3. Assume you are Jasper. What are the first two action steps you would take to handle the Henry Darger situation? How would your role as a cultural leader influence your decision? What message will
2. Analyze Rio Grande’s culture. In addition to the expressed cultural values and beliefs, what other subconscious values and beliefs do you detect?Are conflicting values present? When values are
1. What environmental factors have helped to create the situation Jasper Hennings faces? What factors does Jasper need to consider when deciding on his course of action? Jasper Hennings, president of
3. Talk to the company’s legal counsel and contact the Society of Competitive Intelligence Professionals for guidance. Then, with their opinions and facts to back you up, go to your boss. Miquel
2. Confront your boss privately and let him know you’re uncomfortable with how the documents were obtained and what possession of them says about the company’s culture. In addition to the
1. Go ahead and use the documents to the company’s benefit, but make clear to your boss that you don’t want him passing confidential information to you in the future. If he threatens to fire you,
10. General Electric is famous for firing the lowestperforming 10 percent of managers each year. With its strict no-layoff policy, Valero Energy believes people need to feel secure in their jobs to
8. Cultural symbols are usually noticed through sight, sound, touch, and smell. For example, Abercrombie retail stores use music, attractive models, and fragrance to communicate elements of its
5. Why do you think many managers are surprised by environmental changes and hence are less able to help their organizations adapt?
2. Would the task environment for a cellular phone company contain the same elements as that for a government welfare agency? Discuss.
1. How can you prepare yourself to become an effective manager in an increasingly uncertain global business environment?
How do you feel about having a manager’s responsibility in today’s world characterized by uncertainty, ambiguity, and sudden changes or threats from the environment? Describe some skills and
Think about Toyota’s highly publicized safety problems. One observer said that a goal of efficiency had taken precedent over a goal of quality within Toyota. Do you think managers can improve both
A college professor told her students, “The purpose of a management course is to teach students about management, not to teach them to be managers.” Do you agree or disagree with this statement?
Discuss some of the ways organizations and jobs changed over the past ten years. What changes do you anticipate over the next ten years? How might these changes affect the manager’s job and the
How might top management have done a better job changing Elektra Products into a new kind of organization? What might they do now to get the empowerment process back on track? Barbara Russell, a
Can you think of ways Barbara could have avoided the problems her team faced in the meeting with department heads? Barbara Russell, a manufacturing vice president, walked into the monthly companywide
If you were Barbara Russell, what would you do now? Why? Barbara Russell, a manufacturing vice president, walked into the monthly companywide meeting with a light step and a hopefulness she hadn’t
Understand the context of different organisations, products and services that make up the fashion industry. LO.1
Develop an understanding of the different roles that contribute to various fashion organisations and the hierarchy of fashion company structures. LO.1
Learn about the basic theories and models that contribute to strategic marketing management in the fashion industry. LO.1
Understand how creativity crosses boundaries and is used in the management practices of a fashion organisation. LO.1
Appreciate the methods used in the fashion industry to get a fashion product to market. LO.1
List the key areas of the fashion industry business activities. LO.1
What has affected the change in where textiles are made and produced for the global fashion industry? LO.1
Explain the difference between online and bricks-and-mortar retail. LO.1
Describe the activities of three different managerial roles in an organisation. LO.1
Explain value chain analysis (VCA). LO.1
Outline and explain the four key stages in the industry lifecycle. LO.1
Forecasting is a commonly used method of analysis. Explain the three different methods. LO.1
Strategic planning is used to set priorities.Explain why it is important for the company. LO.1
Explain how a company can bring about change. LO.1
What is the difference between PEST and SWOT? LO.1
Where did you study and what was your degree? LO.1
What is your specialism? Tell us about your previous experience in the industry. LO.1
How did you first get into the management side of fashion design? LO.1
Do you think your degree equipped you to become a manager? LO.1
There has been a huge growth globally in fashion-management-related courses in the last ten to fifteen years. . . could you let us know if you think it is important that the fashion industry is
As the fashion sector has become more sophisticated, and it needs people who can take the business on to the next level, specifically how do you think the internet changed the way fashion design
It is well documented that that the industry needs better-trained managers. What would you say was the most important thing to think about for a fashion graduates entering the complex world of
Have you any advice for a potential student wanting to enter the fashion industry as a design manager? LO.1
Understand the role and responsibilities of the buyer and what they do to gain maximum profitability for the company they buy for. LO.1
Learn about the processes and events involved on the buying cycle and what influences the building of a range. LO.1
Discover how a merchandiser operates within the buying team and understand their contribution to the overall buying process. LO.1
Develop an understanding about the different online and offline retail platforms available to today’s fashion buying customers. LO.1
Learn about the evolution of the fashion marketplace. LO.1
Understand the way technology and social media are helping companies connect with their customers. LO.1
What does the buyer need to do to ensure profitability for the appropriate fashion product for the customer? LO.1
The buyer’s role can vary; discuss the key differences of a buyer in the US and the UK. LO.1
Explain what directional shopping is and where it fits in the buying calendar. LO.1
The buying process relies on a wide range of information and the buyer will have to present to the team in order to develop a framework for the new season.Outline the things the buyer would have to
The merchandiser is a key member of the fashion buying team, but the role differs and sometimes overlaps with the buyers.Explain the differences of the role of buyer and the role of merchandiser. LO.1
Investigate the supply chains for ‘fast fashion’ and ‘slow fashion’ and discuss the differences in relation to their appropriate supply chains. LO.1
List and outline the key sectors in fashion retail today. LO.1
Draw an operational diagram of the story of the dress: from the initial design idea to the buyer’s review and arrival in store. LO.1
What is fashion distribution? Explain the various types of fashion distribution. LO.1
Who were the Huguenot weavers? What did they bring to London? LO.1
What made you want to become a fashion buyer? LO.1
What does your job as a fashion buyer involve? LO.1
What’s the best thing about your job? LO.1
What’s the worst aspect of your job? LO.1
Do you get to travel much? If so, what do you like or dislike about international travel? LO.1
Do you need to be good at maths? LO.1
Do you think your degree has helped at all? LO.1
Any advice for students thinking about buying as a career? LO.1
Appreciate what is involved in the marketing of fashion products. LO.1
Understand how the marketing mix works. LO.1
Grasp how the study of consumers helps fashion brands and businesses to improve their marketing strategies. LO.1
Understand the basics of fashion communication and how brands get their message out. LO.1

Showing 200 - 300 of 424