Examine the contention that the traditional concept of the marketing mix (4Ps) is now redundant and should

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Examine the contention that the traditional concept of the marketing mix (4Ps) is now redundant and should be replaced by a relationship-centred approach to marketing activities.

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Business To Business Marketing Relationships Systems And Communications

ISBN: 9780273682790

1st Edition

Authors: Chris Fill, Karen Fill

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Question Posted: Sep 19, 2024 09:01 PM

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Examine the contention that the traditional concept of the marketing mix (4Ps) is now redundant and should be replaced by a relationship-centred approach to marketing activities.
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Examine the contention that the traditional concept of the marketing mix (4Ps) is now redundant and should

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Business To Business Marketing Relationships Systems And Communications

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