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business
understanding business ethics
Questions and Answers of
Understanding Business Ethics
B ring your résumé to class and exchange it with another student’s résumé. Analyze the other résumé based on what we’ve learned in this chapter. How well does it meet the requirements for a
R evise your résumé based on the suggestions from the other student.
R ewrite your résumé using the three formats: chronological, functional, and combined.
L ook at the example of the will, above. What are the key differences between the original will and the rewritten version? (See page 391 for the answer.)
R ewrite the following paragraphs into plain English.7 Rewritten versions are available in “Appendix: Answers,” page 391, but don’t peek until you’ve tried the exercise.a. W hen in the
She decided to evaluate the program, which would take five months.
The entrance exam was failed by two-thirds of the applicants.
W e will re-evaluate our marketing strategy after the new chairman is hired.
There is a steady flow of people crossing back and forth across the road while the cars are waiting in lines up to 300 yards.
A fair percentage of the company’s tool-and-die stampers have developed mechanical problems.
I f you can’t use the new iPod, please return it back to me.
Checkout procedures at the Luxor Hotel chain are especially designed for the businessman in a hurry.
I n order to provide a mechanism by which customers may air their problems concerning product quality, the company has established the following procedure for registering grievances for all
There was a traffic accident at Bay and Main streets yesterday.
Springfield, Ohio, is a small city.
Children under 42 inches tall cannot go on this ride.
M any English majors are skilled at reading and writing; however, commerce majors enjoy impressive salaries after graduation.
Y our speech shouldn’t be too long.
The owner’s manual for your new Excelsior clock radio is enclosed herein to assist you in utilizing all the convenient and useful features of your new device.
The debate between the senator and his political opponent was about the merits of sweater vests.
W e are pleased to inform you that we have selected you for an interview for the sales associate position.
A licia’s pet fish died yesterday. She went shopping.
U nfortunately, your order of plastic marmot figurines cannot be delivered before August 14.
H e distributed annual reports to the audience bound in red and green covers.
A new photocopier is needed by the employees in our office.
The correspondence was sent by Penelope Anderson, the general manager of Terrapin Marmot Figurines, Ltd., on 1/24/19.
The company’s address is 2334 South Ripley Road, Terrapin, Texas, 79555.
The correspondence was sent to Bill Cleary, the company’s financial manager, with a copy to company president Natalie Henstrick.
The correspondence is about the possibility that Terrapin Marmot may invest in Rockwallen Investment’s family of mutual funds.
The memo was typed by Anderson’s secretary, Leslie King; the email was typed by Penelope Anderson.
There is an enclosure (memo) or attachment (email) of financial figures for the fall quarter.
The letter was sent on company letterhead by Penelope Anderson, the general manager of Terrapin Marmot Figurines, Ltd.
The company’s address is 43 Oak Valley Road, Terrapin, Texas, 79555.
The letter was sent on Jan. 23, 2019, to Delwan Kuthrapalli, the president of Rockwallen Investments Limited, at 223 Earnshaw Place, Frankvale, Ohio, zip code 44733.
The letter is about the possibility that Terrapin Marmot may invest in Rockwallen Investment’s family of mutual funds.
The letter was typed by Anderson’s secretary, Leslie King.
Terrapin Marmot’s 2018 annual report has been included as an enclosure.
Letters go to people outside your organization.
Memos go to people inside your organization.
Business letters are written in full-block style (non-indented paragraphs, space between paragraphs).
The body of memos also follows full-block style.
Business correspondence is always concise and to the point.
Give the news or make the request in the first paragraph of the letter;
Follow up with details of what the recipient has to do; and
Close on a friendly, courteous note.
Find something the recipient will agree with (the “nod,” the “buffer,” or common ground).
State what the customer or client asked for.
Give concrete and specific details showing why you can’t do what the recipient is asking but without saying a direct “no.”
Avoid negative language such as “unfortunately” or “however” that points back to what you aren’t doing.
Make an apology and/or expression of regret a part of your letter whenever such an approach is clearly called for.
Offer a sweetener or alternative if possible.
Close on a courteous, friendly, constructive note.
1. On the next page is a letter from Oceanic Airways to a customer whose luggage was lost for a week. The customer requested money to cover expenses that arose because his luggage had been lost.
You want former Harvard University Professor Michael Ignatieff to speak to your community group. You know Ignatieff has written and spoken extensively on human rights, but you also know he is a very
You are a store owner in downtown Terrapin. You have noticed that your business has fallen 20 percent since the city began a new, tougher approach to controlling parking in the downtown core. If
You are running a telethon to benefit a children’s charity. Using AIDA, write an appeal to a local business seeking donations to the telethon. Be specific about what charity you are writing for and
You live on Maple Street, which is riddled with potholes to the point that drivers and pedestrians are now at risk. In fact, within the past week, a van and a car collided after the car driver
List the specific skills and qualities the employer is looking for. Do you have these skills?
Make a second list detailing all your education, experience, skills, and qualities that might be relevant.
Match the two lists and rank items. Which are the strongest and weakest points in your favor? Which are the most important skills and qualities to the employer?
Make a point-form outline of your cover letter. Which skills, qualities, and knowledge will you highlight?
Write a one-page cover letter, using the AIDA pattern, applying for the job, making up the details you need to make your letter persuasive.
Exchange this letter with a fellow student who has also done the exercise and apply the same critical analysis to that letter.
Finally, when you get your peer-edited letter back, rewrite it based on the comments from your fellow student that you think are justified.
B ring to class three or four brochures on a variety of topics. Form into teams of two or three, each team with five brochures. Analyze the five brochures based on AIDA , attractiveness, dynamism,
Y ou and one or two other students have created a company that offers a new, totally imaginary product or service. Imaginary means it’s something never seen before, like vacations to Alpha Centauri
A nnoyed because full buses continually pass you by when you’re trying to get to class on time? Think the cafeteria food needs to be improved?Give a two- or three-minute talk about an issue or
G ive a two- or three-minute “teaching” talk about some aspect of business communication: it could be a talk on being concise, being coherent, the correct use of colons, avoiding comma splices,
Get into groups of three or four, pick a topic that interests all of you (or most of you), and prepare a six- to eight-minute group talk on the topic, using all the techniques discussed in this
1. What are the two basic types of informal report?
2. What are the parts of a progress report?
3. What are the parts of a problem-solving report?
4. What are the differences between the “direct” and “indirect” formats?
5. What are the parts of an incident report?
6. What are the parts of a proposal report?
1. Progress report exercise: Write a progress report on a major class assignment you are currently working on. If the assignment is an essay or report, include a tentative outline of the paper.
2. Incident report exercise: You are the production manager for a pulpand-paper company. Due to an employee’s error, a large spill of mercury-laced water has been released into the river that runs
3. Problem-solving report exercise: You are the manager of a fast-food restaurant.Lately, you’ve noticed that the lines at the service counter have grown unacceptably long, and some customers are
1. What is the writing style of a formal report?
2. What are the three parts of a formal report?
3. What is the letter of authorization? What information does it contain?
4. What is the letter of transmittal? What information does it contain?
5. What is the executive summary?
6. What is the difference between the direct and indirect report formats?
7. What differences are there between a report’s conclusions and its recommendations?
8. What sorts of information go into the appendices?
The Campus Committee on Sustainability (CCS) of your university or college has sent out a Request for Proposal for a report of about 12–15 pages to improve the university’s eco-friendliness by
You are a company that specializes in designing websites. In teams of three or four, write a formal report of no more than 22 pages following the report format and writing style we’ve
Obtaining quotes for mobile application development, bike-storage facility construction, wholesale bike and helmet purchases, and one year of advertising costs.
To determine student demand for an extensive bike-sharing program, we designed and conducted a university-wide survey of students, faculty, and staff distributed through campus email. Our survey
Does Monsanto maintain an ethical culture that effectively responds to various stakeholders? 256
Compare the benefits of growing GM seeds for crops with the potential negative consequences of using them. 365
How should Monsanto manage the potential harm to plant and animal life from using products such as Roundup? 58
Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? 256
Is Starbucks unique in being able to provide a high level of benefits to its employees? 585
Do you think Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment customers want? 365
Do you think Walmart is doing enough to become more sustainable? 258
What are the ethical issues Walmart has faced? 25
How is Walmart attempting to answer concerns regarding misconduct? 369
How does managing ethical risk in the oil and gas industry relate to reducing accidents? 148
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