1. Explain how sources of infl uence differ in four key ways depending on whether they are...

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1. Explain how sources of infl uence differ in four key ways depending on whether they are delivered via mass media or personally, and whether they are delivered by marketers or others.

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Consumer Behavior

ISBN: 9781266827174

5th Edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis

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