2. Discuss why marketers must pay particular attention to the infl uence of opinion leaders. ...

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2. Discuss why marketers must pay particular attention to the infl uence of opinion leaders.

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Consumer Behavior

ISBN: 9781266827174

5th Edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis

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Question Posted: Oct 28, 2024 11:00 AM

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2. Discuss why marketers must pay particular attention to the infl uence of opinion leaders.
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2. Discuss why marketers must pay particular attention to the infl uence of opinion leaders. ...

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Consumer Behavior

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