1. Identify two opinion leaders, one found on the Web and one from another source. Compare and...
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1. Identify two opinion leaders, one found on the Web and one from another source. Compare and contrast the influence of each, taking into account traditional media, the reach of the Internet, and blogosphere opportunities.
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THe Why Of The Buy: Consumer Behavior And Fashion Marketing
ISBN: 355223
1st Edition
Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi
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