1. Identify two opinion leaders, one found on the Web and one from another source. Compare and...

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1. Identify two opinion leaders, one found on the Web and one from another source. Compare and contrast the influence of each, taking into account traditional media, the reach of the Internet, and blogosphere opportunities.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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