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1. To help you to understand the nature and importance of the concept of levels of decision...

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1. To help you to understand the nature and importance of the concept of levels of decision making

(DM) and how this variable influences the extent and nature of the consumer decision-making process.

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Utsab mitra
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Related Book For  book-img-for-question
Consumer Behavior In Action

Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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