1. What kinds of criteria do consumers use when deciding whether to buy fashion and designed goods...

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1. What kinds of criteria do consumers use when deciding whether to buy fashion and designed goods that they probably don’t use when evaluating other types of products?

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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