18 Locate a person who is about to make a major purchase. Ask that person to make...
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18 Locate a person who is about to make a major purchase. Ask that person to make a chronological list of all the information sources they consult prior to making a decision. How would you characterize the types of sources he or she uses (i.e., internal versus external, media versus personal, etc.)? Which sources appeared to have the most impact on the person's decision?
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