19 Identify three people who own electric coffeemakers. Then, go to the gemba by observing them as...

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19 Identify three people who own electric coffeemakers. Then, "go to the gemba" by observing them as they actually prepare coffee in the appliance at home. Based on these experiences, what recommendations might you make to the designer of a new coffeemaker model that would improve customers' experiences with the product?

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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