2. Check out the Nike Web page devoted to womens sports and sports equipment at www.nike.com/nikegoddess .

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2. Check out the Nike Web page devoted to women’s sports and sports equipment at www.nike.com/nikegoddess . Discuss how Nike seems to understand women as a subculture and how that approach has directed its marketing strategies. Contrast your analysis of Nike with a competitor such as Reebok ( www.reebok.com ).

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