2. Discuss how and why concepts like schemas, associations, images, categories, and prototypes are relevant to marketers.

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Consumer Behavior

ISBN: 9781266827174

5th Edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis

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Question Posted: Oct 28, 2024 10:03 AM

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2. Discuss how and why concepts like schemas, associations, images, categories, and prototypes are relevant to marketers.
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2. Discuss how and why concepts like schemas, associations, images, categories, and prototypes are relevant to marketers.

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Consumer Behavior

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