=+ 2. How do consumers choose from among alternative product classes, products, and brands?

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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Question Posted: Oct 21, 2024 05:00 AM

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=+ 2. How do consumers choose from among alternative product classes, products, and brands?
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Consumer Behavior & Marketing Strategy, Ninth Edition

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