2. In an era of digital communication and social media, how can marketing executives foster genuine emotional
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2. In an era of digital communication and social media, how can marketing executives foster genuine emotional connections with consumers? What role do platforms like social media play in amplifying or dampening emotional resonance?
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Related Book For
Consumer Behavior In Practice: Strategic Insights For The Modern Marketer
ISBN: 396217
1st Edition
Authors: Eugene Y. Chan
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