=+2. Other vehiclessuch as Porsches, Mustangs, and HarleyDavidson motorcyclesalso have cult followings. But these products also have
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=+2. Other vehicles—such as Porsches, Mustangs, and HarleyDavidson motorcycles—also have “cult” followings. But these products also have very strong symbolic meanings associated with them.
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Related Book For
Consumer Behavior & Marketing Strategy, Ninth Edition
ISBN: 9780073529851
9th Edition
Authors: J Paul Peter, Jerry C Olson
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