2. To describe and give specific examples of the bases (variables) that can be used as foundations...

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2. To describe and give specific examples of the bases (variables) that can be used as foundations for segmenting the marketplace: demographics, psychographics, and buyer behavior (behavioristic or behavioral segmentation).

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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2. To describe and give specific examples of the bases (variables) that can be used as foundations...

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Consumer Behavior In Action

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