2. To show you that there are several facets to involvement, and to demonstrate their distinctions: cognitive

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2. To show you that there are several facets to involvement, and to demonstrate their distinctions: cognitive involvement versus affective involvement, and product involvement versus purchase involvement.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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2. To show you that there are several facets to involvement, and to demonstrate their distinctions: cognitive

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Consumer Behavior In Action

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