2. Using Table 7.4, create a 3-to 5-minute skit with a few classmates that illustrates the various...
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2. Using Table 7.4, create a 3-to 5-minute skit with a few classmates that illustrates the various roles played by household members in the decision-making process, and how they might function as a unit in the purchase of a fashion- or design-related product or service.
Present your skit in class.
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Related Book For
THe Why Of The Buy: Consumer Behavior And Fashion Marketing
ISBN: 355223
1st Edition
Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi
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