2-3 Apply the concepts of marketing strategy and marketing tactics to describe the way firms go about
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2-3 Apply the concepts of marketing strategy and marketing tactics to describe the way firms go about creating value for consumers.
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CB Consumer Behaviour [with CourseMate, EText, & Career Transitions 2.0 1-Term Access Code]
ISBN: 157029
7th Edition
Authors: Barry J. Babin; Eric G. Harris
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