3. Select two items youve considered purchasing that exemplify how either informational influencers, utilitarian influencers, or value-expressive

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3. Select two items you’ve considered purchasing that exemplify how either informational influencers, utilitarian influencers, or value-expressive influencers affected your buying decision.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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