3. Why would Kimberly-Clark arrange to distribute coupons in supermarkets at the same time that it had

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3. Why would Kimberly-Clark arrange to distribute coupons in supermarkets at the same time that it had Viva towel samples stitched into magazines?

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Consumer Behavior

ISBN: 9781266827174

5th Edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis

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