4. Compare decision heuristics and the affect referral rule in terms of a. use or nonuse of...

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4. Compare decision heuristics and the affect referral rule in terms of

a. use or nonuse of criteria and number of criteria used, and

b. attitude-based vs. attribute-based choices.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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