4. How can marketing executives ensure that emotional connections established through campaigns are sustained over the long-term?
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4. How can marketing executives ensure that emotional connections established through campaigns are sustained over the long-term? What strategies can be implemented to keep the emotional resonance alive in the minds of consumers?
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Related Book For
Consumer Behavior In Practice: Strategic Insights For The Modern Marketer
ISBN: 396217
1st Edition
Authors: Eugene Y. Chan
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