4. Many online firms are competing in cyberspace with companies that already have a brick-and-mortar presence (e.g.,

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4. Many online firms are competing in cyberspace with companies that already have a brick-and-mortar presence (e.g., Amazon.com versus Barnesandnoble.com). How can an Internet-only company gain exposure and attract the attention of consumers to draw business away from more established competitors?

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