4. Organize a debate on the effectiveness of odd pricing (ending in 0.99) versus rounded pricing. Divide
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4. Organize a debate on the effectiveness of odd pricing (ending in 0.99) versus rounded pricing. Divide the class into teams advocating for each approach. Each team can present arguments supported by research and real-world examples, leading to a well-rounded discussion on the pros and cons of each strategy.
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Related Book For 
Consumer Behavior In Practice: Strategic Insights For The Modern Marketer
ISBN: 396217
1st Edition
Authors: Eugene Y. Chan
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