4. Select one of your favorite designers or brands and go to the companys website. See if...

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4. Select one of your favorite designers or brands and go to the company’s website. See if you can find information on causes that the company supports or ways in which it is socially responsible. Does the company give information on its efforts to be more environmentally friendly? Does its website discuss its labor practices or policies? Are you surprised by how much or how little the company is doing, based on its site? Does the information make you feel more or less favorable toward the company than you did before? Discuss your findings and reaction with the class.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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