4. Why is an opinion leader a more credible source of product information than an advertisement for...

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4. Why is an opinion leader a more credible source of product information than an advertisement for the product? Are there any circumstances in which information from advertisements is likely to be more influential than word-of-mouth?

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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Question Posted: Oct 24, 2024 05:00 AM

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4. Why is an opinion leader a more credible source of product information than an advertisement for...

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Consumers Behavior

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